Brand Manager PUMA Middle East and Africa

Job description

PUMA is one of the world's leading Sports Brands that designs and develops footwear, apparel and accessories. It starts in sport and ends in fashion. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training, Fitness, Golf and Motorsports.

We are committed to working in ways that contribute to the world by supporting creativity, sustainability and peace, and by staying true to the principles of being fair, honest, positive and creative in decisions made and actions taken.

Would you like working in a fast pace and multicultural environment? Then PUMA is the right place to be! Become a member of our successful Marketing team based in Dubai, United Arab Emirates .

We are currently looking for a Brand Manager .

Tasks and Responsibilities:

Trade Marketing

· Develop, coordinate and execute Trade Marketing strategy and roll out plans for all campaigns along with VM & Sales
· Manage and coordinate bi-annual ‘Sell In' showroom branding execution
· Co-ordinate development and production of window /in-store campaigns for Retail/WS accounts
· Meet with Retail/WS accounts on a quarterly basis and plan marketing campaigns for the period
· Develop together with agencies unique and different promotional opportunities for Retail/WS accounts
· Quarterly market visits to all markets to ensure effective campaign executions
· Develop wrap up reports to highlight all trade executions implemented
· Develop competitive analysis reports as a result of market visits
· Collate marketing assets and coordinate/provide to WS accounts to support sell through prior to every campaign and product launch Communication:

· Manage daily tasks between PME & EEMEA Hub
· Regular communication with WS/Retail accounts to ensure dissemination of marketing material relevant to each campaign at least 2 weeks prior to launch (eg.Creative guides, social assets, PR material, images, in-store videos and films)
· Manage internal communication of key international marketing messages/announcements
· Develop quarterly Marketing Newsletter
Public Relations:

· Develop and co-ordinate seasonal product photo-shoots and create an image archive
· Co-ordinate and action PR tasks sent by international via PR Buzz
· Co-ordinate with PR agency and develop action plans to complimentcampaign/project roll outs
· Develop together with PR agency seasonal seeding plan for media
· Meet weekly with PR agency to cover status reports on planned PR push for all BUs
· Develop monthly PR reports on brand coverage
· Develop PR wrap up reports upon conclusion of projects/campaigns
· Establish positive relationships with Media/Editors to improve brand perception and pick up
· Manage ‘Sell In' Marketing product selections and coordinate usage/storage as required
· Coordinate Media product requests for photo-shoots
· Manage product/giveaway orders and logistics (ADPL/Brandon ) Events:

· Develop annual events calendar based on International focus to launch and activate seasonal stories
· Develop together with agency unique and different activation platforms to support campaigns
· Develop satellite activations on a regional level depending on priority markets
· Coordinate branding and logistical requirements for events
· Co-ordinate development and production of Marketing collateral attached to events
· Co-ordinate product requirements associated with event
· Co-ordinate F&B requirements required for event
· Co-ordinate installation, dismantling, storing and archiving of Event Material
· Develop along with agency event show flow and guest list for events
· Develop wrap up reports to document and communicate events internally Entertainment:

· Develop seasonal seeding plans for advocates, ambassadors and socialites (i.e.connectors)
· Meet with connectors and plan product selections on a seasonal basis
· Create impactful relationships with connectors to facilitate brand alignment
· Proactively seek out new connectors to align on brand tie ups
· Develop monthly entertainment reports covering product seeding provided Media:

· Develop and create briefs to launch ATL campaigns to Media agency
· Co-ordinate Media plans between agency and international
· Develop MPPs to request assets/artwork from international and/or local ad agency
· Co-ordinate campaign assets/artwork between international/ad agency and local Media agency
· Manage, execute and monitor roll out of ATL campaigns
· Analyze campaign/media reports from agency to ensure effective execution
· Develop wrap up reports to document and communicate events internally Social:
Develop social content plans for:

· Campaigns & projects
· PUMA social channels – weekly/monthly through Spredfast tool
· Connector's social channels – monthly
· Retail and Wholesale social channels – monthly
· Sponsored assets social channels – monthly Financial:

· Manage and co-ordinate annual budget for all Marketing disciplines
· Develop monthly financial reports
· Develop quarterly forecast reports
· Manage third party financial transactions

Desired profile

Things you should bring along / Qualifications:

Education:

• University Degree preferably in Marketing

Experience:

• 3-5 years experience in marketing, preferably consumer goods industry

(sports, lifestyle, fashion)

Capabilities:

• Excellent verbal and written communication skills

• Fluency in the English language (speaking, reading, writing) at business

level. Preferred: Arabic speaker

• Knowledge of and active involvement in sport and the business of sport

• Dynamic and creative

• Results driven

• Multitasking capabilities

• Strong interpersonal and leadership skills

• Project Management skills

• Ability to work under minimum supervision with a proactive approach

• Proficiency in MS Office (word, excel, power-point)

If you are a flexible, open-minded and dedicated individual, PUMA offers interesting opportunities not only in an exciting and challenging industry, but also an enjoyable and open working atmosphere.

If you have the drive and commitment to work in the dynamic and demanding PUMA environment, please submit your online application (including your CV with your possible starting date and salary expectations).