BOTTEGA VENETA Global Digital Media Specialist

Job description

About us Inspiring individuality with innovative craftmanship since 1966. Creativity lies at the heart of all that we do. Born in Vicenza the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products Bottega Veneta is as much of a feeling as it is an aesthetic.

We are currently seeking a Global Digital Media Specialist as part of our dynamic team in Milan.

As part of the Global Media department, you will report to the Global Digital Media and Insights Manager. In this role, you will be responsible for planning global digital media initiatives, with a particular focus on programmatic and paid social platforms. You will define and implement key KPIs, monitor campaign effectiveness through dashboards, and deliver strategic insights that inform optimization and innovation across the digital funnel.

How you will contribute:

·  Drive performance and innovation across digital platforms, with a strong focus on programmatic and paid social media.
·  Develop and implement tailored digital media campaigns for key global markets, ensuring alignment with the brand’s positioning and local cultural nuances.
·  Manage end-to-end campaign execution from media buying and creative briefing to localization, optimization, and performance analysis.
·  Utilize a wide range of data sources, with a particular emphasis on first-party data, to create highly targeted and personalized strategies.
·  Collaborate closely with internal stakeholders, including regional teams, image and creative departments, PR, CRM, and e-commerce, to maintain a cohesive and consistent brand strategy across all digital touchpoints.
·  Stay ahead of competitor activities and emerging trends in the luxury sector to identify new opportunities for innovation and digital leadership.
·  Ensure all digital media campaigns reflect the brand’s tone of voice, aesthetic values, and premium positioning.

Who you are:

·  Degree in Marketing, Digital Media, or a related field.
·  Minimum of 3-4 years experience in digital media, ideally within a luxury fashion, beauty, or lifestyle environment.
·  Strong expertise in digital advertising platforms and tools including Google Ads, DV360, GA4, Meta, TikTok, and Snapchat.
·  Proven experience adapting campaigns to diverse cultural contexts while maintaining brand consistency.
·  A proactive, test-and-learn mindset with a passion for innovation and digital excellence.
·  Strong analytical skills with the ability to interpret performance data, report on KPIs, and optimize for ROI.
·  Experience with feed management tools and related optimisations.
·  High attention to detail and a refined visual sensibility, in line with luxury brand standards.
·  Proficiency in Microsoft Office, particularly Excel and PowerPoint.
·  Fluency in English is required; knowledge of Italian or French is a plus.

Why work with us?

This is a fabulous opportunity to join the Kering adventure and to actively contribute to the development of the business by becoming part of a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

·  Full time
·  Europe
·  Italy