Intern Publicist

Job description

Publicist Duties & Responsibilities
As part of their day's regular duties and tasks, a publicist may perform some or all of the following:

Create and execute publicity plans for clients
Write press releases, which are generalized announcements
Cultivate relationships with journalists in order to place stories with them; good publicists understand the inner-workings of the media so they can recognize the stories that certain journalists want to write about
Discern which stories are obvious and don’t require much in the way of publicity
Pitch new stories to media
Arrange and flesh out talking points for press visits, interviews, appointments, and press conferences
Create and edit press releases, media alerts, and press kit materials
Build and maintain relationships with various media outlets
working from home, and on site when required

Desired profile

Good attitude: Attitude is important, and a publicist’s job is to make whatever product they’re working on sound very interesting. If you don’t like to talk up things you have no interest in, this may not be the job for you.
Interpersonal skills: It's important to be able to communicate and network successfully with a variety of people.
Writing skills: You must be a good writer to produce professional publicity releases and other materials. Many publicists develop and write their own press kits, so strong grammar and writing skills are essential.
Calm, cool demeanour: You must be able to keep a great deal of information in your head, remain cool under pressure, and never, ever be starstruck around celebrity clients.
Able to meet deadlines
Have excellent spoken English
Previous experience in PR