Shopper Marketing Manager- Ecommerce

Job description

Job Description

Requisition ID: 1905719154W

Ecommerce Shopper Marketing Manager Roles & Responsibilities

·  Deliver Business Results:

The Shopper Marketing Manager will be responsible to deliver the Business Targets for the Ecommerce Channel and Support the 2 Key Account Managers in business delivery. The incumbent will be responsible for making choiceful decisions on the Account & Franchise Play to deliver the Overall Number.

Business Results:
·  Overall Channel Target
·  Account-wise Targets
·  Franchise-Wise Targets
·  Market Share Goals by Account & Franchise

·  Customer Management:

The Incumbent will be responsible in developing long term relationships with the Ecommerce Accounts, ideate & Lead all Marketing executions on the Ecommerce Portals.

Business Planning & review:

·  JBP planning for Lead Accounts along with the KAMs
·  Monthly & activitiy based reviews with the accounts along with the KAMs
·  Plan & close the Marketing Calendar with the Accounts

Drive initiatives to grow & gain market share while strengthening customer Relationships:

·  Strong understanding of the customer Journey by Portals
·  Complete Knowledge of the Account's Assets and ROAS by Asset
·  Plan & execute Marketing initiatives basis the Shoppers set by Account & Asset
·  Partner with the account on Portal-led initiatives
·  Regular review of ROAS and improve the Channel ROI

·  Channel Management:

Win with Shoppers & hence Gain Share:

·  Understanding the Shoppers by Portal – Baby, Beauty & Personal Care Shoppers
SCANR:
·  Win in Search on All Portals especially Amazon. Understanding Organic Search & search interceptions and ways to influence the same
·  Best in Class Content across the Portfolio to influence Shopper behavior (A+ Content)
·  Influence Assortment to Offer Differentiated Portfolio for the Ecommerce Shopper
·  Engage with the accounts to Intercept Navigation Shopper Journey
·  Track Ratings & Reviews to improve Overall Shopper Experience

·  Custodian & Ambassador:

The Shopper Marketing Manager will lead all executions and be responsible for the implementation & Usage of extended Ecommerce Capabilities designed to improve SCANR

Product 360: The Product Details repository for Ecommerce

Amazon Official Contributions: Shopper Feedback Module on Amazon- Closing the Loop

Clavis: Constant Tracking of SCANR Metrics on Lead Accounts

·  Internal Collaborations:

Marketing: Complete synergy with the Franchise Teams on the Marketing Calendar and syncing the same with Ecommerce Marketing Plans

Regulatory: Aligning the regulatory Teams on all ecommerce activities and closing the loop in case of issues faced

Procurement: Following the correct procurement principles for all Ecommerce Activities

Collaborate with brand for e-commerce specific activations, share eShopper insights, leverage digital to close the sale. Work collaboratively with customers to identify opportunities of mutual interest, grow our brands and our customers' categories.

Desired profile

Qualifications

Qualification: MBA

Technical Qualification: MBA from Top Tier Institute with 2 to 3 Yrs Experience (2016 Batch, 2017 Batch)

Skills (Certification/s): Experience in Business Development, Ecommerce, Customer Marketing, Account Management, Sales

Experience- 2-3 Years
Percentage Traveled: 20%
Reporting Relationships:

1. Reports to (Role ): Ecommerce Lead (Group Key Account Manager)

2. Direct Reports (Role & Number): NA

Primary Location
India-Maharashtra-Greater Mumbai-
Organization
Johnson & Johnson Private Limited (8080)
Job Function
Selling Consumer
Requisition ID
1905719154W