Online Content Specialist

Job description

Who you are

You are energised by driving business growth and motivated by increasing customer value. With a passion for home furnishings and understanding behaviours of the many people and their life at home you enjoy staying on top of the latest trends and sharing this with others. Demonstrating strong digital acumen and a creative mindset you understand the importance of a website and its connection to commerciality in business.

To be successful in this role the ideal candidate will:
• Formal qualifications in Digital Marketing or equivalent
• 3-5 years experience in digital media, including content creation
• Experience in retail marketing, FMCG highly regarded
• Adobe Suite – InDesign, Photoshop, Adobe After Effects, Premiere Pro
• Experience using analytics tools – Google Analytics

Your responsibilities

Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels.
• Manage content localisation process: adjust global material for local adaptation in order to secure local relevance
• Continuously optimise the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content
• Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation
• Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team
• Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
• Manage digital assets and publish locally relevant content on IKEA digital channels
• Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels
• Continuously work with and organise digital content assets based on received plans
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximise impact with Selling, HFRD (Home Furnishing and Retail Design), IKEA Food, Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture and store units.
• Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA

Together as a team

IKEA aim to deliver an omni-channel experience that adds value to the many people and inspires a home furnishing movement.
In this role you act as a member of the Marketing function, within the Marketing Communications team.

ADDITIONAL INFORMATION

The preferred location for the is role is Service Office Sydney however remote work from any IKEA AU location will be considered