Digital Performance Specialist, IKEA Service Office Switzerland

Job description

Job ID

335550BR
Work Area

Marketing & Communication
About the job

IKEA Service Office Switzerland

ABOUT THE POSITION

The Digital Performance Specialist is part of the Marketing Team at our Service Office. We see this role as an important function supporting the digital transformation and converting IKEA to an omni-channel retailer. A priority is to find and test new ideas, and ways of working in order to become more relevant and effective in our digital communication. Your objective will be to improve performance for communication in digital owned-earned-paid channels, taking into account various communication goals as e.g. preference, engagement, visits, and loyalty.

 
YOUR ASSIGNEMENT

You will:
. Steering and controlling of all SEA and SEO activities, based on defined objectives
. Enforcing our SEO visibility via an optimization roadmap
. Support in creating data-driven programmatic campaigns.
. Creation of campaign visuals and messages together with creative agency and external communication team.
. Managing dedicated agencies (SEA, SEO and Programmatic Advertising)
. Conception and realization of reporting and analysis solutions in order to follow up on our goals
. Ongoing deep-dive analyses with Google Analytics or other analysis tools
. Implementing local tracking together with our agencies
. Periodical performance analysis
. Ongoing optimization of budget and advertising materials, based on controlling and reporting of former activities.
. Expansion, supporting and controlling of other key performance digital channels: Social Ads, Affiliate, Remarketing, Display, Video

 

YOUR PROFILE

Your knowledge, skills and experience include:

. At least 3 years of experience in Digital Marketing, preferable in SEA, SEO, Analytics and/or Programmatic
. Ability to work outside of the core areas SEA, SEO, Programmatic and Analytics
. Strong analytical skills to interpret data, follow-up KPIs and to bring them into a business language in order to take appropriate actions
. Passionate about how different audiences consume content across different channels
. Fluent in communicating in German and English (French and/or Italian is a plus)
. Independent and proactive working style, while being able to collaborate
. Solution oriented
. Strong wish to work in, and drive, a quickly changing environment
. Strong interest about life at home and home furnishing.

GROWING TOGETHER IKEA offers an exciting and empowering work environment in a global marketplace. And as the world’s leader at life at home, you have exceptional opportunities to grow and develop together with us.

Location

Zürich ( Spreitenbach )
Job Title

Digital Performance Specialist, IKEA Service Office Switzerland
Country

Switzerland
Full Time - Part Time

Full Time
Job Type

Permanent
Additional Information :

Due to the Holidays we will not be able to come back to you until the 13th of January 2019.
Great Holidays to all and thanks for your understanding.