Programmatic Media Trader, Data Management Platform

Job description

Description

Your day to day

This is an integrated role who provides support to the programmatic arm in SEAK MSS Paid Media team. This member will spend 60%-70% of the time on proprietary data management including audience analytics, data quality checks & DMP (Data Management Platform) related projects. Remaining 30%-40% of the time will working on campaigns execution, optimizations and reporting.

Duties and Responsibilities: 

·  Execute audience data management requests, data sync & data quality checks with our audience data management/technology partners – Adobe and LiveRamp
·  Analyze audience overlap, audience performance, brand persona and audience profiling with existing audience measurement capabilities
·  Oversee onboarding of CRM data through leveraging data onboarding partners (LiveRamp) while ensuring the delivery of high-quality data
·  Collaborate with media partners to run marketing tests on different audience segments and drive actionable insights
·  Demonstrate knowledge/understanding on data privacy and security, data collection and classification, and data governance etc.
·  Perform investigation and implementation of data distribution agreements & marketing alliances with data technology partners
·  Be the region’s liaison with our data technology partners (Adobe Audience Manager & LiveRamp) in support of IHG data management platform in APAC region
·  Support the team in developing programmatic marketing strategies with knowledge on IHG data management process
·  Undertake programmatic media activities launches including campaign setup, optimizations & reporting
·  Own daily operations in programmatic trading technologies (DV360) and direct media vendors management (publishers)
·  Provide/deliver troubleshooting solutions in technical issues (creative trafficking, campaign setup etc.) during campaign launches
What we need from you

·  Bachelor’s degree in Data Science field, Business or Marketing field
·  1+ years of experience working on data management, data analysis and reporting with strong understanding of database environment
·  1+ years of working experience in digital media through programmatic platforms and/or technologies – DSPs, DMPs and Ad-serving
·  Display good understanding in digital media landscape, specifically programmatic media environment in display and the use of 1st, 2nd & 3rd data in media activities
·  Strong proficiency in Excel, Word, PowerPoint, Teradata Assistant, SAS, SQL. Experience working with large data sets and translating data into insights.
·  Digital ad operation knowledge is essential (site tag management, pixels & attribution)
·  Strong understanding on various site analytics platform (GA, Omniture, Adobe Analytics)
·  Team player with good communication & collaborative skills
·  Focused individual with sound time management skills
·  Exhibit strong problem-solving skills and attention to details in this integrated role