Social Media Executive

Job description

Responsibilities:

Ø Develop and implement social media strategies for Casa Boho to increase brand awareness, engagement, and lead generation.

Ø Create and publish engaging content on various social media channels such as Facebook, Instagram, and TikTok.

Ø Monitor social media platforms for customer inquiries, comments, and complaints and respond in a timely and professional manner.

Ø Scout for impact KOLs, influencers, and bloggers to collaborate with Casa Boho

Ø Conduct market research and analyze consumer behavior to identify opportunities for new marketing initiatives.

Ø Analyze social media metrics and use data-driven insights to optimize social media campaigns and improve performance.

Ø Stay up-to-date with social media trends, best practices, and new technologies to improve social media marketing efforts.

Ø Generate ideas for impactful promotions and content strategy, which are aligned with the tone and voice of the outlet

Ø Create and manage marketing materials such as brochures, presentations, and promotional materials

Ø Collaborate with digital marketing team to ensure that funds are spent on sponsored advertising, SEO, SEM

Ø Collaborate and create content with other related F&B outlets to grow awareness

Ø Promote the restaurant in the local market, maintain a database of customers and engage with them to drive business

Ø Engage with regular clients of the restaurant to market special offers and events

Ø Manage social media budgets and allocate resources effectively to maximize ROI.

Desired profile

Qualifications :

Requirements :

Ø Bachelor's degree in marketing, communication, or a related field.

Ø Proven experience in social media management, preferably in a B2B or B2C environment.

Ø Excellent written and verbal communication skills with the ability to create compelling content for different social media channels.

Ø Strong analytical skills and proficiency in social media analytics tools.

Ø Creative mindset with the ability to think outside the box and develop innovative social media campaigns.

Ø Ability to multitask and manage multiple social media platforms simultaneously.

Ø Familiarity with graphic design and video editing tools is a plus.