Marketing Lead – Digital, Brand and Community Engagement

Job description

Be Part of Something New and Meaningful!

At Caption by Hyatt Central Sydney, we’re rethinking hospitality—putting community, sustainability, and self-expression at the heart of everything we do. Designed to be of the community, not just in it, Caption by Hyatt will be the first of its kind in Australia, offering a vibrant, people-first experience that’s as much about connection as it is about comfort.

We’re looking for a Sales Manager to join our pre-opening team—an energetic, commercially minded individual who thrives on winning new business and building strong client relationships. If you're passionate about connecting with clients, driving revenue, and being part of a culture-forward hotel launch, this could be the perfect role for you.

Care Connects Us

At Hyatt, we care for people so they can be their best. This purpose guides everything we do—from how we connect with guests to how we work together as a team. It’s what drives our culture of care, creativity, and belonging.

Join a team that is making travel more human, connected, and sustainable. Here, everyone’s role matters, and your individuality is celebrated.

About Caption by Hyatt Sydney

Caption by Hyatt is not some basic hotel. Designed to be truly of the community—not just in it—the people make the place here. Our place is yours for the making, where you can do (and be) you.

Opening in 2025 , Caption by Hyatt Sydney will feature 174 colourful, fun, and eco-friendly guest rooms along with Talk Shop , our all-day lounge and eatery. Expect authentic experiences in an environment where everyone feels at home.

Why Join Us?

· Shape something new – Join a dynamic pre-opening team and help build the commercial success of Australia’s first Caption by Hyatt, right from the ground up.
· Make a meaningful impact – Drive business across key market segments including corporate travel, entertainment, leisure groups, and conventions.
· Work with purpose – Collaborate with passionate colleagues in a brand that celebrates inclusivity, local connection, and creativity.
· Access global support – Partner with Hyatt’s regional sales and marketing teams to grow your skills and amplify your impact.

About the Role

As Marketing Lead – Digital, Brand and Community Engagement, you will support the execution of brand, digital, and community marketing activities. From content planning and social media scheduling to media coordination and partnership activations, this is a hands-on and creatively rewarding role. You’ll help bring the hotel’s brand story to life and contribute to the successful launch of Australia’s first Caption by Hyatt.

Some Key Responsibilities

· Support the rollout of pre-opening campaigns and content across digital and social platforms
· Assist with influencer and PR coordination, community events, and brand activations
· Liaise with Hyatt’s agencies and regional team on creative and digital campaigns
· Maintain consistency in branding, messaging, and tone across all platforms
· Monitor guest sentiment and campaign performance, providing monthly insights
· Manage media assets and coordinate content calendars
· Create marketing materials and digital content in collaboration with designers and partners
· Support community and local partnership outreach through Talk Shop, including the promotion of regular programming, co-hosted events, and activations that reflect the local culture and neighbourhood spirit
· Ensure all marketing campaigns and social content reflect the brand pillars of People and Place, in line with the Caption by Hyatt social playbook
· Support internal marketing initiatives that engage team members, foster brand pride, and reflect the hotel’s inclusive culture
· Collaborate with People & Culture and Operations to share behind-the-scenes content, team stories, and internal milestones across appropriate channels

Desired profile

Qualifications :

What you will bring to the role:

·  A creative and collaborative mindset with strong attention to detail
·  Minimum 2 years of experience in marketing, communications, or digital content (hospitality or lifestyle brand experience a plus)
·  A flair for writing, visual storytelling, and social media
·  Strong understanding of social platforms and current trends, with a genuine passion for digital engagement
·  Preferred experience working with influencers, creators, or content partners to deliver impactful campaigns
·  Ability to juggle multiple projects and meet deadlines in a fast-paced environment
·  Passion for authentic, community-driven hospitality and storytelling

What’s in it for you:

·  Be part of a purpose-driven brand redefining hospitality in Australia
·  Join a supportive and inclusive team culture that champions sustainability, creativity, and community
·  Work on an exciting pre-opening project, helping to shape the future of the brand in Australia
·  Access continuous learning and professional development through Hyatt’s global network
·  Enjoy opportunities for career growth within one of the world’s leading hotel groups
·  Receive a competitive salary and benefits package
·  Benefit from complimentary and discounted accommodation worldwide at Hyatt properties
·  Access a 10% discount on private health insurance
·  Take advantage of generous paid time off and holiday policies
·  Receive support through Hyatt’s Employee Assistance Program for mental health and wellbeing

Ready to Join?

If you’re a passionate storyteller, community connector , or creative sales professional excited by the opportunity to support the launch of one of Australia’s most vibrant new hotels—we’d love to hear from you.

To learn more about the brand, visit: www.hyatt.com/brands/caption-by-hyatt

We’re committed to creating a workplace that is inclusive, respectful, and reflective of the diverse communities we serve. Everyone is welcome, and individuality is celebrated .