Marketing & Communication Executive

Job description

What does the ROLE entail?

Content Creation & Publishing

· Developing and scheduling regular posts across platforms (Instagram, LinkedIn, etc.).
· Creating or obtaining visually appealing content (photos, videos, stories, reels) that reflect the hotel's personality, design, events, and guest experience.
· Organizing and coordinating photo shooting for the hotel and outlets
· Writing engaging captions and using branded hashtags across all Social medias.
· Monitoring comments, messages, and tags.
· Responding promptly to guest inquiries, feedback, or mentions.
· Managing user-generated content (e.g., re-sharing guest photos with permission)
· Ensuring visual and tonal alignment with the hotel's brand guidelines.
· Adapting global brand campaigns to the local audience or property tone.
· Designing social media campaigns to fit the commercial initiatives.
· Supporting hotel events or activations with real-time posting and behind-the-scenes content.
· Launching contests, giveaways, or countdowns to drive engagement.
· Supportive Social Media activities in parallel with Digital Marketing campaigns (Marketing Calendar)
· Support restaurant teams in driving awareness and loyalty, leveraging the Loyalty Card program.

Analytics & Reporting on Social Media

· Tracking performance metrics (engagement rate, reach, follower growth, click-throughs).
· Identifying top-performing content and audience insights.
· Using data to refine content strategy and posting times.

Event Marketing

· Organizing and promoting in-house events (e.g., seasonal tastings, art exhibitions)
· Coordinating VIP events or press previews for media and influencers.
· Marketing of Social Events & Weddings in coordination with Event sales

Local Partnerships & Community Engagement

· Collaborating with local businesses, event organizers, and tourism boards.
· Cross-promotions with museums, restaurants, and retail outlets.
· Sponsoring or participating in local events, festivals etc.

Influencer, Creator and Press Collaboration

· Identifying, vetting, and partnering with travel, lifestyle, or food influencers.
· Hosting content creators in exchange for exposure or paid campaigns.
· Tracking results of influencer visits (reach, engagement, bookings).
· Support digital marketing in identified need markets (Marketing Calendar)

Brand Visibility & Collateral

· Coordinating press kits, brochures, and physical promotional material. (via updating the Marketing tool kit)
· Managing physical signage, branded materials, and displays in and around the hotel.
· Ensuring consistency of physical brand elements (e.g., uniforms, printed menus, in-room materials).
· Providing printed promotional materials and updates on new offerings. (Via updating the Marketing toolkit)
· Coordinating & in-design of the new menus and printing
· Ensure all content is matching Hyatt Regency brand requirements.

Communications

· Writing press release in collaboration Regional Communication team and Director of Sales and marketing
· Launch news of Hyatt Regency Amsterdam to the domestic media and influencers.
· Sharing of press releases

General

· Reporting on trends in footfall/covers or partnership performance.
· Coordinate annual marketing calendar together with Digital Marketing.
· Oversee and manage content on Third Party platforms except OTA's and outside of sales platforms is up to date.

Desired profile

Qualifications :

What's in it for YOU?

General Perks:

· A great place to work in lovely Amsterdam center.

· An entry to the Hyatt Family, a place where we care for people so they can be their best;

· 12 free nights at Hyatt hotels globally every year

· 20% Discounts at our F&B outlets and special discounts at our Spa

· Travel Allowance, starting from a 5 kilometers travel distance from the hotel.

· Laundry is taken care of in house.

· 25 Vacation days

· An extra day leave in your birth month

Wellbeing:

“Our purpose is to care for people so they can be their best – and we believe wellbeing is the ultimate realization of our purpose”

· To support our colleagues mental wellbeing we provide access to “Headspace App” for all employees, free of charge as Hyatt's wellbeing assessment tool "Hyatt Well-Check"

· Social Activities; Team building outings, Sports/wellbeing activities

· Hotel gym access

Development:

“Careers at Hyatt don't have to follow a traditional career ladder or path with one pace and following only one direction. Rather, they can be customized and adapted based an employee's individual circumstances and take the form of a career lattice”

· International working experience with future international transfer happily facilitated.

· Personal development plan, in order to reach your full potential.

· A wide range of development tools through the Hyatt Learning platform for all colleagues. From E-Learnings to classroom sessions, Hyatt provides different solutions, depending on how you learn best (Example: Excel courses, Leadership series etc.).

Diversity:

“Inclusion and diversity are at the core of our purpose – we care for people so they can be their best – and we are deeply involved in actions that create a culture of opportunity for all”

· An International team of over 15 different nationalities

· Focus on Diversity, Equity and inclusion within our team. Through employee support groups (HyPride & Women@Hyatt), workshop and classroom trainings.

Your EXPERIENCE:

· A degree or certification in Hospitality or Business Administration or similar;

· At least 1-2 years' experience in a marketing role;

· Experience in the hospitality industry is an advantage;

· Experience with Canva and Indesign

· Legally allowed to work in the Netherlands, holding an EU/EEA passport or a valid work permit for the country (we cannot assist with Visa / permit applications).

Does the above describe you, the way you love to work and the people you want to work with?

If the answer is YES , then please send us your CV and all the reasons why WE are what YOU are looking for!