Director of Sales & Marketing
Panama City (Distrito de Colón)
Job description
As the Director of Sales & Marketing, you will be responsible for planning and executing commercial strategies, leading the Sales & Marketing team, ensuring an exceptional customer experience, and actively contributing to the hotel's financial goals.
Key Responsibilities
· Design and implement commercial strategies that enhance the hotel's positioning and support financial objectives.
· Lead the Sales & Marketing team, fostering professional development, collaboration, and achievement of individual and group goals.
· Build lasting relationships with key clients, explore new business opportunities, and encourage referrals.
· Support complex negotiations and assist in resolving complaints to ensure a positive experience for strategic clients.
· Collaborate with the General Manager in developing short-, medium-, and long-term commercial plans at both local and international levels.
· Ensure excellence in post-sale service by overseeing processes and maintaining ongoing customer satisfaction.
· Monitor and ensure compliance with the hotel's communication and customer service standards.
· Analyze performance results and present reports to the General Management and property owners.
Desired profile
Qualifications :
Requirements / Competencies
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Bachelor's degree in Hospitality, Marketing, Sales, Tourism, or related fields.
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Intermediate to advanced English (reading, writing, and spoken communication).
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Native or advanced Spanish (reading, writing, and spoken communication).
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Minimum 6 years of experience in hotel sales.
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At least 2 years of experience in commercial team management.
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Strong leadership, strategic thinking, negotiation, and interpersonal skills.