SEO Analyst - Wealth and Personal Banking

Job description

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world's largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC's wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers' needs.

We are currently seeking a high calibre professional to join our team as a SEO Analyst

What is Content Studio?

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Content Studio designs, builds and manages all the public websites for HSBC's customer facing business, Wealth and Personal Banking. We cover 26 APAC countries, introducing and explaining our products and services, and educating the public on financial security and well-being

What you'll do:

· Deliver content and technical SEO compliance across all APAC public websites
· Support cross-functional teams as part of the regional Content Studio to deliver project and BAU tasks
· Push for SEO and Traffic Acquisition best practice across all business stakeholders
· Scale, deliver and manage ongoing improvement recommendations for our sites. You'll use SEO tactics, digital data and competitor analysis to find out what works and what doesn't, so we can constantly improve HSBC's web presence

Desired profile

Qualifications :

Requirements

·  Experience delivering digital best practice in areas such as: website content or e-commerce, content strategy, web analytics, SEO, SEM, writing for web, optimization and accessibility, UX, UI.
·  Experience working with locally relevant keyword, optimization tooling and relevant Search Engine Consoles.
· 
Experience and understanding of web publishing tools, content management systems, automated translation platforms and other traffic acquisition channels.

· 
Demonstrate professional relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities.

· 
Strong understanding of information systems, business processes, the key drivers and measures of success.

· 
Ability to juggle multiple projects for international stakeholders, each with their unique set of priorities.

Even better if you have:

· 
Professional qualifications or relevant experience in digital marketing, e-commerce and content background are preferred.

· 
Finance or banking industry experience and relevant knowledge of working in regulated markets.

You'll achieve more when you join HSBC.
www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

To be considered for this role, the relevant rights to work in Hong Kong is required.

Issued by The Hongkong and Shanghai Banking Corporation Limited.