Growth Data Analyst - Pulse

Job description

Growth Data Analyst - Pulse

On a mission to help every small business succeed

We believe small businesses make the world go round. They create jobs, build communities, are the core of our economy, and enrich our culture. But it's too hard; they are not just expected to be passionate, hardworking entrepreneurs. They are also expected to quickly understand the complexities of their financial data to make crucial business decisions every day.

We are here to do the difficult task of simplifying this problem. We are using data science combined with an amazing user experience to empower every small business make better business decisions.

We are combining the pace and entrepreneurial spirit of a technology start-up with the backing of a 150-year-old institution.

We want to be known for helping every small business succeed. Interested?

Project Pulse is looking for a Growth Data Analyst to help us launch Pulse!

Effectively, within the first four weeks in role you would build an analytical environment to perform queries of all kind. You will source, connect and analyse data from numerous sources, preparing the team to start running experiments to test marketing and product hypothesis .

As part of this role you will work side by side with design, user insight, growth marketing, product and commercial. This role utilises a strong analytical background with a passion for building Pulse from the ground up and communicating this with our users.

In this role, you will:

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Use knowledge of quantitative analysis, data mining & performance marketing, and the presentation of data to drive more efficient product development and marketing

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Build growth funnel (search growth pirate metrics funnel) focusing on metrics from Awareness through to revenue

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Set up and conduct online experiments to test hypotheses to optimise product development and prioritise marketing

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Conduct A/B testing throughout online and app presence

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Conduct behavioural analytics to learn more about how our users interact with the product, compare how different group of users behave (cohorts to be split and agreed by you)

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Track and manage to work out, at a user level, the right level of notifications

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Measure, monitor, attribute and analyse marketing campaigns for effectiveness against business priorities

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Help build and define the reporting and insights process for informing business decisions with user research and experiments

Desired profile

Qualifications :

To be successful in this role you should meet the following requirements:

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Possess knowledge/ability to work with WordPress hosted website and integrations, CRM systems/integrations such as streak, mail chimp, click send

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Have familiarity with google suite of data (Google ads, analytics, firebase) & Facebook group ads

· 
Having knowledge of growth specific tools (mix panel, branch etc) is advantageous

· 
Comfortable being hands-on and working within a start-up environment

The base location for this role is WeWork Waterloo, York Road, London.

Pulse is owned and operated by HSBC UK Bank PLC

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why PULSE is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation. Within the work place you will have access to various employee resource groups which aim to promote and achieve a health work / life balance and support our diversity ambitions.

When joining PULSE, you will become a valued member of our team, we take the time to get to know you and there will be many tailored development opportunities along the way to support your career to grow as much as you want. We can offer you a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity, shared parental and adoption pay, and support when you return to work, and a contributory pension scheme with a generous employer contribution. But this is only the start, we work closely with our colleagues to understand their life balance needs and we support them with several schemes and initiatives. We can't wait to tell you about our ways of working, wellbeing agenda and our healthiest human system!

Recruitment Helpdesk :

Email: hsbc.recruitment@hsbc.com

Telephone: +44 2078328500