Senior Marketing Manager - Hilton Sedona Resort at Bell Rock

Job description

Do you have a knack for innovative strategies and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune. Come for the job, thrive in your career, and enjoy the journey of Making the Stay.

The Hilton Sedona is located less than a mile from Bell Rock, one of the most iconic rock formations and vortex sites in Northern Arizona. We are hiring a Senior Marketing Manager to join our amazing team! Be a part of your next chapter in your career and shine with Hilton to market one of the most incredible destinations like no other, that has been newly remodeled and renovated. 

What will I be doing?

Responsible for planning and executing all marketing strategies for Hilton Sedona at Bell Rock. Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives. 

As a Senior Marketing Manager, you will be required to have regular interaction with the hotel’s General Manager, Director of Sales, Director of Revenue Management, and Director of Finance.

Key Responsibilities: 

·  Branding & Positioning: Establishes the hotel positioning and content / messaging strategy based on the hotel’s business and customer mix as well as brand pillars.
·  On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations.
·  B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.
·  Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts. 
·  Content / Asset Development & Strategy: Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including website, 3rd party sites, social media, digital & traditional advertising, photo/video.
·  Digital Marketing & Media: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning.
·  Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media relations.
·  Agency Management - When applicable: Responsible for the agency vetting process, relationship /management, and ensuring agency alignment to the wider strategic plan and goals.
·  Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance.
·  Partnerships: Management and execution of local partnerships for activation / sponsorship opportunities that align with the hotel's positioning.
·  Marketing Performance Storytelling: Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results.

Supportive Responsibilities:

·  Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
·  Participates where appropriate in related trade/business related functions, events, conferences and workshops.
·  Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).

The Benefits 

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits.

·  Medical Insurance Coverage Options – for you and your family. Able to enroll after 90 days of employment 
·  Vision, dental, life and disability insurance
·  Mental Health Resources
·  Best-in-Class Paid Time Off (PTO) – you can accrue up to 144 hours of PTO in your first year of employment.
·  Go Hilton travel discount program: 100 nights of discounted travel per calendar year
·  Participating in the 401(k) Plan and company match is the perfect way to save for the future. We match 100% of every dollar eligible TMs contribute up to 3% of pay, plus 50% of every dollar contributed on the next 2% of pay.
·  Career growth and development 
·  Team Member Resource Groups
·  Recognition and rewards programs
·  Access to your pay when you need it through DailyPay
·  Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
·  Inclusive family-building and fertility benefits 
·  Expanded bereavement leave. 
·  Adoption Assistance program
·  Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
·  Complimentary meals in the cafeteria while on shift
·  Complimentary parking