Marketing & E-Commerce Executive

Job description

A Marketing & E-Commerce Executive plays an important role in assisting the Commercial Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives and relevant activities.  The executive role involves managing individual projects relating to marketing, media relations and internal communications and performing day-to-day administrative duties.

What will I be doing?

As Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

·  Coordinate and assist with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager
·  Support the Commercial Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
·  Promote the hotels’ marketing activities to the media covering all food and beverage, rooms and event promotions
·  Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and assisting with senior management interviews with relevant preparation material
·  Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections
·  Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits
·  Organize and manage familiarization trips for media professionals and entertain local media where appropriate
·  Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed
·  Monitor and support Commercial Manager on all social media activity for the hotels whilst supporting departmental initiatives
·  Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines
·  Support and identify opportunities along with the Commercial Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
·  Execute and implement appropriate use of marketing and PR content, creative resources, translation and photography while optimizing an effective online presence in line with regional strategy
·  Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

·  Support the Commercial Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
·  Develop, maintain and grow the hotels’ databases to promote all hotel disciplines including targeted HHonors campaigns
·  Assist in developing reports on specific marketing and PR initiatives and promotions
·  Execute and report on competitive analysis on hotel, food and beverage and eCommerce marketing activities and maximize compatibility with public relations efforts
·  Develop strong working relationships with various levels of Hilton’s personnel including hotel and regional teams and comply to Hilton core values
·  Work effectively within the cluster marketing and PR team as well as supporting all hotel departments including regional levels on marketing and PR campaigns

What are we looking for?

A Marketing & E-Commerce Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

·  Previous Marketing and e-commerce experience in a hotel environment
·  Excellent written and verbal communication skills in Turkish and English. 
·  Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
·  Experience of working with media and design agencies
·  Demonstrates ability to interact effectively with various levels of management
·  Demonstrates self-starter, with excellent attention to detail
·  Proven experience of working to and understanding key marketing and PR disciplines, plans and strategies
·  Qualifications or courses relating to creative, descriptive or effective writing
·  Proficiency in Microsoft Office applications, social media accounts, project and time management
·  Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision-making skills
·  Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
·  Friendly demeanour, positive and enthusiastic attitude with strong customer focus and ability to work independently
·  Educated to College level with previous marketing and PR experience
·  Hilton experience is an advantage

What’s in it for me?



·  Competitive Salary
·  Private Pension after 6 months of service
·  Carpark subscription on discounted fee
·  Go Hilton: Team member rate while staying in Hilton Hotels both in & out of Turkey.
·  50% discount on personal food & beverage consumption in the hotels.  
·  Free laundry and dry cleaning for business attire
·  Extended nursing hours of 1,5 hours until the baby reaches to 18 months (for new mother team members)
·  1 day paid leave on the first school day of the children (only 1st day of the 1st class) for female team members
·  Paid Paternity leave – 14 days
·  Unlimited Training and development opportunities in and out of the Hotel
·  Unlimited online courses opportunities from our own Hilton University
·  Opportunity to make a positive impact on environment and community with Travel with Purpose program

What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands .  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!