Marketing & Digital Content Executive

Job description

A Marketing & Digital Content Executive plays an important role in  in achieving key objectives in line with the annual Marketing and PR plan, current initiatives and relevant activities. The Marketing and PR team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects relating to marketing, media relations and internal communications and performing day-to-day administrative duties.

What will I be doing?

As a Marketing & Digital Content Executive you will be responsible for performing the following tasks to the highest standards:

·  Create and execute a strategic and comprehensive advertising and Public Relations plan, including media planning as well as creative/visuals
·  Enhance brand awareness within the digital space, driving website traffic, and acquiring leads/customers through compelling content and digital strategies.
·  Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels media library to include video, film and press coverage archives
·  Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits
·  Assist in reviewing third party website content, ensuring standards are met and information is accurate, creative and current
·  Make the Hotel’s  newsletter (quarterly) as well as internal communications materials
·  Support development and management of contents for social media, email campaigns, and other digital platforms.
·  Stay up to date with digital marketing trends, tools, and best practices.
·  Manage and growth of the company’s social media presence across platforms (Instagram, LinkedIn, Facebook, X, TikTok, etc.).
·  Engage with the online community and respond to comments/messages in a timely manner.
·  Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed
·  Be a brand champion for the hotels ensuring content aligns with brand voice, tone, and style guidelines.

What are we looking for?

- 1-2 years experience in Marketing and / or Digital Content

- Social Media Platforms: Deep understanding of Instagram, Facebook, LinkedIn (TikTok as additional value)

- Ability to manage multiple projects and meet deadlines.

- Positive attitude and good communication skills

- Commitment to delivering a high level of customer service

- Excellent content creation and writing skills

- Creative thinking and attention to detail

- Adaptability to fast-paced, changing environments

- Italian native – English fluent

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions: 

- Content Creation Tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or similar.

- SEO & Analytics: Knowledge of SEO best practices and tools like Google Analytics

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands .  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!