Director of Sales & Marketing - Franchise

Job description

Job Requirements

Join Our Team as the Director of Sales and Marketing at DoubleTree by Hilton!

Are you a highly motivated and results-driven sales director with a passion for hospitality? Do you have a proven track record in sales and marketing, and a strategic mindset for driving revenue growth? If so, we invite you to bring your expertise to our  DoubleTree by Hilton  hotel. As the  Director of Sales and Marketing , you will lead our efforts to drive revenue, enhance guest experiences, maximize occupancy, and elevate our brand presence. You will be responsible for directing all sales activities, producing and implementing action plans, analyzing market trends, and procuring new business. Join us in creating memorable stays and making a lasting impact in the hospitality industry.

About Us:

The  Doubletree by Hilton Rochester  features an open glass enclosed tropical atrium setting and we are excited to announce a new renovation in 2025! In addition to having a full-service restaurant on site, with 249 guestrooms, along with over 12,000 sq. ft of meeting space.

We are conveniently located off I-390 and north of the New York State Thruway, in addition to downtown Rochester and the Rochester International Airport.

AFP Management  is a Franchise Company who focuses on the providing a culture within the Hilton Brands for Excellence. Specifically, we look for demonstration of these Values:

·  Hospitality - We're passionate about delivering exceptional guest experiences.
·  Integrity - We do the right thing, all the time.
·  Leadership - We're leaders in our industry and in our communities.
·  Teamwork - We're team players in everything we do.
·  Ownership - We're the owners of our actions and decisions.
·  Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

·  Quality
·  Productivity
·  Dependability
·  Customer Focus
·  Adaptability

What you’ll be doing:

·  Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.
·  Produces the annual Revenue Plan in conjunction with Executive Committee members, Sales and Marketing budgets and forecasts.
·  Produces, implements and monitors   action plans to ensure Revenue Plan objectives are achieved.
·  Analyzes current and potential market trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
·  Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic and international markets. 
·  Maintains contact with planners, corporate accounts incentive buyers’ airlines and wholesalers, through personal sales calls, telephone contacts and written communications.
·  Creates and implements special programs to achieve greater productivity through increasing average rate, occupancy, local food and beverage banqueting sales, and business volume during difficult periods
·  Interacts with worldwide regional sales offices with attention to local office.
·  Plans and executes sales trips to major market areas; Attends major travel functions to promote sales for the hotel.
·  Ensure that the training   needs of the department are identified and that within their area of control training is systematically planned, implemented and evaluated according to Doubletree by Hilton standards, and as specified in the Hilton Worldwide Training Standards.
·  Carries out personnel related duties to include but not limited to interviewing, induction, appraising, coaching, counseling, and where necessary, disciplining to ensure staffing and productivity as appropriate
·  Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction.
·  Organizes and attends major sales/PR related functions within the hotel
·  Reviews the daily business levels, anticipates   critical situations and plan effective solutions, in conjunction with the department heads, to best expedite these situations.
·  Conducts Management Development and Performance Review   for all sales managers and office manager
·  Prepares written communication/visual presentations as required by General Managers.
·  Creates and distributes promotional programs to increase hotel revenue
·  Communicates market trends, occupancy fluctuations and need periods to Executive
·  Runs Yield Committee meeting weekly to review high and low demand periods for the hotel and adjust ADR accordingly.
·  Sets goals for each sales manager to achieve revenue plan objectives
·  Builds relationships with internal and external customers to gain their commitment and support
·  Understands the agendas and perspectives of others to establish mutually beneficial objectives.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. In accordance with New York State’s Pay Transparency Law (New York State Labor Law Section 194-b) which requires private employers with four (4) or more employees to include a range of pay for all advertised jobs, promotion, or transfer opportunities.  This position pays between  $95,000 and $105,000  annually, dependent on experience.

Work Experience

Experience and skills you bring:

·  Proven management abilities including but not limited to recognizing key market areas and trends, planning short- and long-range goals, including strategic five-year planning, forecasting and budgeting, departmental profit loss analysis, sales contracts.
·  Proven work record   in all areas of sales and marketing including broad knowledge in all markets (i.e., meetings, tour and travel, incentive, corporate, F.I.T.)
·  Strong administrative skills to establish and evaluate actions plans, structure of sales efforts and allocation of resources to achieve desired results.
·  Strong communication skills ,  including public speaking and presentation and preparation of written communication.
·  Strong interpersonal skills for building an effective sales and marketing team, while creating a healthy environment for productivity.
·  Strong leadership skills   to make things happen by addressing important issues and act as a catalyst for change and continuous improvement.
·  Strong   motivational skills to move team beyond challenges and obstacles and enable them to achieve results and be successful
·  Strong organizational knowledge to improve professional competence and increase contributions to the hotel.
·  Strong organizational strategy   skills to maximize profitability for both the short and long term which requires prudent long-term thinking.
·  Proficiency in Delphi, Word, Excel, PowerPoint.
·  Ability to enforce hotel’s standards, policies and procedures with hotel staff.
·  Ability to prioritize and organize work assignments, delegate responsibilities .
·  Ability to   promote positive work relationships with all departments
·  Ability to ascertain department’s training   needs and provide such training 
·  Ability to be a clear thinker, analyze and resolve problems exercising good judgment.
·  Ability to ensure security and confidentiality of employee’s hotel information 
·  Ability to build a cohesive sales and marketing team, while creating a healthy environment for productivity.
·  Ability to establish a climate within the sales and marketing department for open communication.
·  Ability to   communicate the hotel’s vision of being the leading hotel in the community
·  Ability to motivate your team and enable them to achieve results and be successful
·  Ability to prepare written communication and conveying information clearly and effectively through both formal and informal documents.
·  Ability to speak efficiently, conveying ideas and vision in a clear and concise manner.
·  Ability to make decisions that enhance the hotel’s financial position
·  Previous training in other hotel departments, preferably front office and food and beverage.

Physical Requirements:

·  Long hours sometimes required.
·  Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

Education & Experience:

·  College degree or equivalent experience
·  Minimum 3-5 years' experience as Director of Sales and/or Marketing in a large group/convention segment.

Benefits

Benefits:

·  Medical, Dental, Vision
·  Voluntary Life Insurance, Voluntary Long-Term Disability
·  401k Plan
·  Paid Time Off
·  7 Paid Holidays
·  Go Hilton travel program: 100 nights of discounted travel
·  Complementary Lunch or Dinner every workday

Disclaimer
This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.