Digital Marketing Executive | CONRAD MALDIVES RANGALI ISLAND

Job description

The Hilton portfolio of hotels is comprised of 18 industry leading and world-class brands, spanning more than 100 countries. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Signia, Curio Collection, DoubleTree, Tapestry Collection, Embassy Suites, Tempo, Motto, Hilton Garden Inn, Hampton, Tru, Homewood Suites, Home2 Suites and Hilton Grand Vacations. In Asia Pacific, the company has over 300 trading hotels and nearly 500 under development.

 

Reporting to the Director of Marketing & Communications (DOMC), the Digital Marketing Coordinator will assist in leading the online strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels. The position entails assisting with the gathering of promotional information, internal event photo and video shoots, preparation of the monthly social media calendar, monthly reports and management of the website and social media community management. The ability to comfortably interact with key departments and suppliers - combined with excellent time management skills; multi-tasking abilities, copywriting skills and attention to detail are essential criteria for this position.

 

What will you be doing?

 

As the Digital Marketing Coordinator, you will be responsible for performing the following tasks to the highest standards:

 

Digital

·  Assist the department in planning, developing and execute annual/monthly digital marketing plan including social media, paid advertising, tracking and analysis
·  Assist the department in curating and managing digital content (written, photos and video)
·  Assist the department driving online traffic through digital marketing campaigns
·  Gather and analyze intelligence on market trends and opportunities
·  Maintain the resort website and mobile app in multiple languages and coordinate enhancements to the site design and layout
·  Conduct regular audits to ensure website is optimized for high quality custom images, content and links
·  Regularly audit content, images, and star ratings on OTAs and Meta Search sites
·  Maintain the image library and ensure that all online photo and video content, written content, promotions, advertising and other resort materials are in keeping with Conrad guidelines and reflect the highest level of professionalism in content and presentation
·  Be an advocate for the company with positive and accurate communications in social channels, as well as the distribution of targeted media releases, media kits, and partnership with bloggers and influencers

 

Social Media

·  Assist in developing, executing, managing and analyzing social media and digital marketing campaigns to support audience outreach and marketing goals for the resort
·  Manage the social media calendar and create content through photo and video shoots
·  Manage and execute effective ads on Facebook, Instagram, Google and YouTube
·  Manage the resort’s social media channels and manage its online community

Graphic Design

·  Assist the department in designing and developing collateral for the resort (e.g. brochures, flyers, newsletter, etc.)
·  Assist in the development of collateral for marketing campaigns
·  Assist in the development of collateral for other departments

What are we looking for?

A Digital Marketing Coordinator serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

·  Minimum two years of experience in digital marketing, social media management, and/or data analytics role.
·  Experience in a luxury hotel or resort environment is an advantage.
·  Passionate about the marketing and digital world, is a self-starter and fast learner.
·  Possesses a creative mindset for fresh ideas to achieve our digital marketing goals through campaigns, content and data-driven actions. Eagerness to experiment with new digital trends in a way that suits that resort’s image. Ability to think outside the box while still adhering to brand guidelines.
·  Excellent project and time management skills. Capable of managing multiple projects (e.g., photo shoots, promotional campaigns, reports, daily posts) while adhering to deadlines. Highly organized in maintaining content calendars, asset libraries, and documentation of activities.
·  Solid understanding of social media platforms (Instagram, Facebook, YouTube, etc) and their analytics dashboards. Familiarity with Chinese social media platforms is an advantage.
·  Familiarity with content management systems (CMS) for websites, especially WordPress, and basic HTML editing.
·  Knowledge of search engine optimization (SEO) principles and experience using Google Analytics to interpret site traffic and user behavior. Ability to generate reports from Google Analytics is required. GA4 Certification is an advantage.
·  Exposure to pay-per-click advertising platforms (Google Ads, Facebook Ads Manager).
·  Basic graphic design skills required. Ability to use Adobe Photoshop/Illustrator or Canva to create social posts or edit images.
·  Proven ability to create or coordinate compelling digital content, with skills in photography, especially mobile, and video editing on Adobe Premiere, CapCut and Canva.
·  Should be comfortable taking photos/videos with professional gear or high-end smartphones, particularly Apple, and doing intermediate editing for online use.
·  Excellent written and verbal English communication skills, able to craft engaging social media captions, blog-style content, and error-free copy with the appropriate tone of voice.
·  Confident in interaction with international guests and influencer partners in person. Collaborative and able to work cross-departmentally. Positive attitude, flexible, and receptive to feedback and new ideas.
·  University education preferred.
·  Knowledge in a second language (Spanish, German, Russian, Japanese, Arabic, Korean, Chinese) is an advantage
·  Willingness to live and work full-time on a remote island resort, adapting to the unique lifestyle and work environment that comes with it. Able to handle the challenges of working in a tropical climate and 24/7 service business, including occasionally working odd hours to cover special events or live social media moments.
·  Genuine enthusiasm for luxury hospitality and creating exceptional guest experiences.
·  Enthusiasm for learning, gaining new and varied experiences, and translating this enthusiasm into compelling digital storytelling.
·  Acts as a brand ambassador in all interactions.