(Contractor) Manager, Marketing & eCommerce Consulting

Job description

The Manager, Marketing & eCommerce Consulting, GCM is a member of the hotel facing consulting team; collectively responsible for Greater China & Mongolia growing pipeline of new and opening hotels through a combination of proactive and reactive consulting services. 

 

This role will be responsible for pre-opening hotels to have the right marketing positioning and plans in place to support their commercial ramp up as well as adequate online presence and visibility to drive online channel performance and connecting hotels to enterprise activity prior to hotel launch and ultimately for successful hotel trading. 

 

This position will also be responsible for supporting the deployment of effective processes through optimization and technology that will support hotel and market needs and leading specific projects that deliver enterprise value in collaboration with various departments across GCM Commercial Team. 

 

As the Manager, Marketing & eCommerce Consulting, GCM, this role will be responsible for performing the following tasks to the highest standards:

 

Lead as the Marketing & eCommerce subject matter expert and responsible for delivering Marketing & eCommerce support for opening and transition hotels in GCM, focus on Focus Service Brand & Franchise hotels.  
·       Develop a plan and strategy to ensure Hilton branded hotels are best represented on Hilton channels as well as across third party sites such as OTA’s.

 

·       Consult and guide new and opening hotels to develop an effective marketing plan towards successful opening.

 

·       Provide performance insights to guide new and opening hotels to maximize performance opportunities through proactive and reactive consulting support.

 

Provide customized regional level support for new openings base on different hotel tiering (Marquee/Premier/ Standard). 
Conduct tailored regional level marketing campaign to boost new opening hotels visibilities.
·       Provide continual evaluation of existing team processes and procedures. Responsible for suggesting methods to improve operations, be it efficiency or quality of support to internal and external customers.

 

·       Maintain key internal stakeholder relationships with regional commercial, operational and brand heads, to align on priorities and support for hotel openings.

·       Use appropriate judgment and effectively manage internal and external stakeholder communication regarding hotels, departmental or Team Members concerns.

 

·       Develop and deliver Marketing & eCommerce resources, tools, and trainings to upskill new and opening hotels’ expertise.

 

·       Develop and support test and learn initiatives of MECC tools and programs that support business needs at scale, working with the respective team members to ensure effective management of the programmes and tools and a clear optimisation roadmap with alignment to commercial goals and strategy.

Post opening hotel performance consultation to support ramp up. 

What are we looking for?

A Manager, Marketing & eCommerce Consulting, GCM, serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

 

Preferred Skills and Experience

 

·       Strong leadership skills

·       Strategic planning ability

·       Outcome focus

·       Desire and ability to learn.

·       Effective communication, collaboration, and presentation skills

·       Excellent project management skills with attention to detail, deliverables, and proactive problem-solving

·       Strong analytical skills with expertise in data analysis and spreadsheets

·       Experience in regional hotel-level analysis and reporting, including web analytics

·       Strong prioritization and decision-making skills for managing multiple projects and deadlines

·       Ability to work effectively in a matrixed environment, influencing teams at all levels

·       Expertise in marketing strategy development, especially in digital marketing

·       Skilled in optimizing brand presence on various sites

·       Self-motivated team player with strong communication and presentation skills

·       Proficient in MS Office Suite

·       Up to 20% travel required

 

Required Qualifications

·       Minimum Education: BA/BS/bachelor’s degree  

·       Minimum Years of Experience: 5+

·       Minimum Years of Management Experience: 3+

·       Experience working in the hospitality and/or travel industry

 

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!