Assistant Marketing Communications Manager

Job description

Job Description

Hilton Yala Resort is looking for a strategic and results-driven Assistant Marketing Communications Manager to support the development and execution of marketing communications strategies. This key role will be responsible for ensuring consistent brand messaging, elevating the resort’s public profile, and driving guest engagement across multiple channels.

What will I be doing?

As the Assistant Marketing Communications Manager at Hilton Yala Resort, you will be responsible for:

- Marketing Communications Strategy: Assisting in the creation of integrated marketing communication strategies for the resort, ensuring alignment with the Hilton brand standards and business objectives.

- Content Creation: Managing and overseeing the development of content for various channels, including website, social media, email newsletters, and traditional media. Ensuring content is compelling and in line with the resort’s branding.

- Public Relations & Media Relations: Collaborating with local and international media to promote Hilton Yala Resort through press releases, media outreach, and influencer partnerships. Ensuring positive press coverage and responding to media inquiries.

- Social Media Management: Overseeing social media strategy, creating engaging posts, and collaborating with digital teams to optimize the resort’s social media presence. You will also monitor performance metrics to ensure success.

- Brand Messaging: Ensuring all marketing materials, internal and external communications, and promotional materials are consistent with the Hilton brand voice and messaging standards.

- Internal Communications: Assisting in creating and distributing internal communications to staff, ensuring they are aligned with the resort’s brand, culture, and objectives.

- Event and Promotion Management: Supporting the marketing team in the planning and execution of promotional campaigns, events, and special offers to drive awareness and bookings.

- Market Research: Conducting market research to monitor trends, competitor activity, and guest preferences to adjust communication strategies accordingly.

- Collaboration: Working closely with cross-functional teams, including Sales, Operations, and F&B, to ensure integrated marketing efforts and consistency in the resort’s message across all touchpoints.

What will I be doing?

As Manager of Marketing Communications, you will be responsible for performing the following tasks to the highest standards:

·  Deliver creative service as requested by all departments, including sales, marketing, owner services and contracts, while staying aligned with the most updated brand guidelines and legal requirements
·  Plan and execute print/web/online collateral and marketing strategies
·  Communicate/negotiate with vendors
·  Create and execute a strategic and comprehensive advertising and public relations plan, including media planning as well as creative/visuals
·  Communicate with other managers/divisions to create and execute effective advertising and public relations plans
·  Plan and execute press releases, press conferences, press briefings, press tours, and overall press relations
·  Make the timeshare owners' newsletter (quarterly) as well as internal communications materials
·  Supervise a Marketing Communications coordinator

What are we looking for?

To be successful in this role, you will have:

- Relevant Experience: At least 3-5 years of experience in marketing communications, PR, or a related field, preferably within the hospitality or tourism industry.

- Strong Communication Skills: Exceptional written and verbal communication skills, with the ability to adapt messaging for different audiences across platforms.

- Creativity: Ability to think creatively and produce innovative marketing communications solutions that engage and inspire guests.

- Project Management Skills: Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

- Digital Proficiency: Experience in digital marketing, including social media management, content creation, and analytics.

- Team Leadership: Proven ability to collaborate with and lead teams to execute marketing strategies effectively.

- Attention to Detail: A keen eye for detail and consistency in maintaining brand messaging.

What will it be like to work for Hilton?

At Hilton, we are committed to creating a diverse and inclusive culture that reflects the communities in which we live. We value innovation and encourage all team members to bring their best selves to work. As an Assistant Marketing Communications Manager, you will play a key role in shaping the resort’s reputation and success while working in a dynamic and supportive environment.