Vaccine Tenders and Digital Experience Manager
UNITED KINGDOM Marketing
Job description
Nombre del sítio: UK - London - Brentford
Fecha de publicación: Feb 23 2024
Please note this role is subject to a consultation process
This is a unique, exciting, and diverse opportunity working within GSK’s Travel and Paediatric UK Vaccines Team. We are looking for dynamic individual with a passion for working collaboratively to deliver best in class customer experience.
As the Vaccine Tenders and Digital Experience Manager you will be responsible for managing the supply and delivery of vaccines procured centrally by UK Health Security Agency. You will also be responsible for managing GSK’s Paediatric, Travel Health and Flu web-digital presence and leading customer engagement strategy through targeted email campaigns in line with brand strategy.
We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK
In this role you will:
1. Ensure consistent and reliable supply of vaccines to UKHSA by ensuring that the UK business have the appropriate allocation by leading the supply process and working appropriately with cross functional and supply chain teams.
2. Lead regular meetings with the UKHSA to communicate the supply status of critical vaccines and liaise with the GSK Customer Supply Chain on all aspects of vaccine supply to continue to improve delivery to the customer.
3. Support the tenders process for Vaccines procured by UKHSA; leading the tender documentation process and collation of technical information required for tender submissions.
4, In line with brand strategy, lead development and execution of digital engagement plans for web and email channels to drive brand awareness and increase website traffic. This may involve customising, localising, and personalising relevant global brand content in an effective and efficient way, to maximise customer engagement. You are also responsible for the creation of local relevant content if required. This will include:
Orchestrating data-driven customer experience user journeys from a content perspective, determining which global or local content is most relevant for each touchpoint
Leveraging GSK Marketing Operations Centre and if needed, collaborating with external content agencies to create content in an agile manner.
Supporting the cross functional matrix team for content approval.
Working with 3rd party agencies to place content into channel
Providing expertise to the brand team on all aspects of design and performance optimisation of content across web platforms and email engagements
Monitor KPI’s and optimise the content usage in the different dashboards to inform data-based decisions to improve content progressively.
5. Manage provision of patient information for Paediatric, Travel and Flu portfolio, maintaining the Member of Public pages on GSK Pro (GSK web portal for provision of information about our medicines and vaccines).
6. Ensure full compliance of GSK ethical working policy, other GSK policies, health and safety requirements and UK regulatory and ABPI requirements.
Why you?
We are looking for professionals with these required skills to achieve our goals:
· Strong project management skills, comfortable taking the lead on projects and plans.
· Digital marketing experience (development, execution, measurement, and optimisation across channels)
· Strong communication and stakeholder management skills, a strong collaborator with ability to work cross functionally.
· Understanding of the Pharma industry regulations (ABPI Code of Practice)
· Proficient numerical and analytical skills with attention to detail and logical thought process.
· Able to effectively multi-task and prioritise.
· Customer focused and champion of customer needs.
Preferred Qualifications & Skills:
Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:
· Business/Marketing Degree/Diploma or equivalent
· An understanding of or have previously worked in the UK Vaccines environment.
· Comfortable with creative thinking and problem solving.
· Highly customer & patient focused.
· Working experience of Veeva Vault PromoMats (Content Lab)
· Comfortable delivering in a fast-moving and exciting environment.
Closing Date for Applications – 23/2/24 (COB)
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
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