GRADUATE PROGRAM - STRATEGIC MARKETING AND BUSINESS DEVELOPMENT COOKWARE - JANUARY 2021

Job description

Type de contrat : CDI
Ville : Rumilly
Groupe SEB - Graduate Program


STRATEGIC MARKETING AND BUSINESS DEVELOPMENT COOKWARE

World reference in small domestic equipment, Groupe SEB operates with a unique portfolio of 30 top brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, marketed through multi-format retailing. Selling more than 350 million products a year, it deploys a long-term strategy focused on innovation, international development, competitiveness and service to clients.
With products present in over 150 countries, Groupe SEB generated sales of approximately €7,4 billion in 2019 and had more than 34,000 employees worldwide.

The Graduate Program is a unique opportunity to boost your career and become a permanent employee of a fast-expanding international Group willing to invest in your ability to grow. Discover all dimensions of a global company, based at French Headquarters and in international locations, enriching your experience in your chosen field. Over the first 24 months, our Graduate Program will help you carry out 3 complementary assignments in 3 countries and will prepare you for positions that have a stronger impact on our organization.

5 REASONS TO JOIN OUR GRADUATE PROGRAM:
- A permanent position with an attractive compensation package
- Get to know the various departments, work in international teams, and develop an extensive network
- Participate in an enriching personal experience through a selective recruitment program
- Be a part of the Graduate community
- A springboard for your career at Groupe SEB

WHY THIS GRADUATE PROGRAM?
Strategic Marketing is organized by Business Units (Small Domestic Appliances, Cookware, Professional) and is at the heart of innovation. Strategic Marketing teams identify key topics on the market, analyze consumers expectations and major trends in society and then define and implement product policy. This upstream approach ensures consumer needs are fully understood, wherever they may be in the world, and is essential to developing a pertinent product portfolio.
The goal of this Graduate Program is to train a Strategic Marketing expert in Cookware thanks to through three different assignments in key locations for Cookware in the Group.

YOUR MISSIONS:

- Mission 1: January 2021 to December 2021 - Strategic Marketing Cookware (Rumilly, France)
Located in Rumilly near Annecy, the Business Unit Cookware operates as supervision of product strategy and development for cookware products worldwide, supporting different key product categories (Brands: TEFAL, LAGOSTINA, EMSA…). 11 factories (France, Germany, USA, South America, China, Vietnam, Egypt) serve more than 50 markets all around the world.
Your focus will be on the Pots category: global strategy, product roadmaps, communication plan, innovation and new product development. While reporting to the International Product Director and working closely with an International Product Manager, you will:
- Analyze market needs and trends (sell-out, competitive intelligence, internal sales…)
- Create and support the strategic marketing plan for the new product portfolio
- Be involved in different stages of the product development process, working alongside various teams such as R&D, Design, Logistics, the Legal department and external agencies.
- Manage the communication plan and content creation for product launches in key markets: videos, packaging, user manuals, online content…)
- You will have the freedom to explore new business models responding to new practices and growth of online sales (strategy and action plan).

- Mission 2: January 2022 to June 2022 - Strategic Marketing Cookware (Emsdetten, Germany)
You will work for EMSA, a German-based company that designs, manufactures and sells kitchen tools and accessories: thermos, carafes, kitchen utensils, mugs, food storage containers… EMSA factories are located in Emsdetten, Taicang and Ho Chi Minh City. Reporting to the Product Strategy and Development Director, you will work on product development in the biggest Cookware market for the Group. You will:
- Help in the development and execution of marketing plans and promotional materials to drive growth on your category
- Perform competitive analysis including market trends
- Produce monthly sales analysis reports to evaluate brand and product performance
- Assist in the preparation of customer line reviews and presentations
- Assist in approving marketing materials (packaging development, product information booklets, signage…)
- Help with day-to-day activities

- Mission 3: July 2022 to December 2022 - Strategic Marketing & Business Development Cookware (Parsippany, USA)
You will join Groupe SEB USA, near New York, in the Cookware Business Unit and contribute on Pots, Pans and Kitchenware products developments. Thanks to your previous experience in Cookware, you will have to implement a new distribution strategy to develop our sales in a complex and competitive market. Specific duties include:

- Business Planning and Management- Deliver Budgeted Net Sales, Direct Marketing Contribution and Consolidated Profit Margin
- Develop channel strategy and product roadmaps
- Manage product portfolio and P&L- Analyze monthly business performance and market performance results
- Make recommendations and execute plans to drive improvements
- Lead all competitive analysis efforts to identify new product opportunities
- Product Development and Commercialization- Serve as liaison with Strategic Business Unit to develop new products
- Lead all efforts to create best in class digital content for product launches (SEO content, Video, Photography)
- Manage all merchandising efforts, including packaging and planogram development
- Partner with Sales Organization to support product sell-in with promotional programs and retail materials
- Work with consumer experience team to manage omnichannel activation efforts

Desired profile

MANDATORY REQUIREMENTS:
- Graduated with a master's degree or equivalent in 2018, 2019 or 2020
- Previous study period or work experience outside your home country
- International mobility
- Fluent in French and English
- Knowledge of German would be considered a plus

DO YOU WANT TO SHAPE YOUR FUTURE WITH US?
Submit your application in English before October 25th as the Assessment Center will take place on November 4th.
For any enquiries regarding your application, you can send an email to graduateprogram@groupeseb.com}

About Groupe SEB

Tefal, T-Fal, Krups, Lagostina, Rowenta, Moulinex, SUPOR, Seb, Calor, WMF, Arno, Emsa, All-Clad… autant de marques qui font partie du quotidien de millions de consommateurs dans plus de 150 pays. Le Groupe SEB (€6,1 milliards de CA - 33 000 collaborateurs) a su s'imposer comme la référence mondiale du petit équipement domestique grâce à une stratégie de généraliste, la puissance et la complémentarité de ses marques, sa dynamique d'innovation, son développement international et un outil industriel performant.