GE Healthcare Marketing Leadership Development Program - 2021

Job description

3428803
Additional Cities

Chicago
Career Level

Leadership Programs
Relocation Assistance

No
Business

GE Healthcare
Business Segment

Healthcare USA & Canada
Function

Marketing
Country/Territory

United States
Additional States/Provinces

Illinois
Postal Code

60661-3671
Role Summary/Purpose

Are you graduating from university in 2021 with a passion for Marketing? The GE Healthcare Marketing Leadership Development Program (MLDP) is designed to launch exciting marketing careers within GE Healthcare. Over the course of the 2-year program, participants will experience 3 rotations highlighting a variety of marketing functions and roles.
Essential Responsibilities

MLDP curriculum allows participants to provide substantial impact to the GE Healthcare business while expanding their marketing skills and core competencies in preparation for a successful marketing career in the business. 

Marketing Leadership Development Program is a rotational program that provides participants with the functional and leadership skills and experience necessary to build a solid marketing career foundation at GE Healthcare. Throughout the rotations, participants will be given the opportunity to learn marketing skills from a wide variety of fields, taking responsibility for implementing projects and measuring ROI. 

The learning experience will focus on functional marketing expertise as well as leadership training and is provided through a variety of methods, from self-study and online learning modules, digital tools, webinars, sponsored trainings at GE’s education campus, and extensive on-the-job training. Each participant is assigned a rotation program sponsor as well as a marketing mentor to facilitate their learning. 

Marketing fields of study and core competencies highlighted during the rotations include: 

Pricing, Promotion & Launch – new product introduction (NPI) launch, pricing strategy, price sensitivity analysis, competitive analysis, portfolio planning, demand generation, nurture campaigns, enterprise marketing, market plan creation including market size and share analysis 

Value Proposition – value proposition fundamentals, evidence generation, customer research, competitive intelligence, regionalization, messaging 

Strategic & Competitive Positioning – content marketing, industry and marketing knowledge, competitive analysis and benchmarking, strategy and execution, market disruption techniques, channel marketing 

Customer Segment Marketing - develop & execute go-to-market strategies. Partner with product marketers to develop product positioning messaging for specific customer segments. Identify key customer requirements and work with product teams to ensure they are understood and incorporated into products/solutions. 

Digital Marketing – develop multi-channel marketing strategies that produce measurable results.
Upon completion of the program, graduates of MLDP will work with the program director to take on a challenging marketing position to implement their expertise.
Qualifications/Requirements

·  Bachelor’s Degree required, 0-2 years related experience 
·  Minimum GPA 3.0 or higher on a 4.0 scale 
·  Desire to cultivate a career in the marketing field 
·  Results driven coupled with project management skills 
·  Permanent role off-program will likely be in the Chicago area 
·  Work in a fast paced, dynamic environment 
Quality Specific Goals 

·  Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position 
·  Complete all planned Quality & Compliance training within the defined deadlines 
·  Identify and report any quality or compliance concerns and take immediate corrective action as required 
·  Maintain knowledge of and understand all applicable Global Privacy and Anti-Competition Policies and operate within them to ensure that no company policy or Local/ Int’l Law is broken. 
·  Maintain knowledge of and understand all applicable Environmental Health Policies (including but not limited to GE Healthcare EHS Policies, GE Healthcare Fleet Rules, etc.) and operate within them to ensure that no company policy or local / Int’l Law is broken. 
·  Drive continuous improvement on all related processes, work instructions, and procedures to ensure ongoing standardization and simplification of the Quality Management System.
  Additional Eligibility Qualifications: 
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Desired Characteristics

·  Marketing, Business Administration, or consumer related degree or experience 
·  Leadership skills to shape/lead growth and vision of marketing strategy 
·  Excellent communication, interpersonal, and time management skills 
·  Experience with digital tools including social media; Microsoft office proficiency 
·  Strong analytical and process skills 
·  Ability to learn and pick up new skills quickly
·  Relationship management and networking skills 
·  Creativity and innovation – develop new ideas through collaboration and execution of creative ideas 
·  Previous internship experience in marketing preferred

About Us

GE rises to the challenge of building a world that works. For more than 125 years, GE has invented the future of industry, and today the company’s dedicated team, leading technology, and global reach and capabilities help the world work more efficiently, reliably, and safely. GE’s people are diverse and dedicated, operating with the highest level of integrity and focus to fulfill GE’s mission and deliver for its customers.  www.ge.com

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.
Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Primary Country

United States
Primary State/Province

Illinois
Primary City

Chicago