Sr. Manager, Brand & Marketing Partnerships - WSS (Hybrid)

Job description

Overview

This hybrid position will be located at our WSS Corporate Office in Gardena, CA. Expectations for hybrid in-office schedule is three days a week, typically Tuesday, Wednesday, and Thursday.

 

The Sr. Manager, Brand & Marketing Partnerships serves as the main point of contact between WSS retail marketing and key vendor brand partners. This leader ensures brand partner alignment with retail marketing goals and marketing department execution. The role coordinates cross-functional communication and execution, ensuring partner programs are integrated into retail and digital marketing initiatives, while maintaining balance between relationship management and strategic alignment with WSS business priorities. This role has two coordinator level director reports.

Corporate Office - WSS
879 W 190th St
Gardena, CA 90248

 

Applicants must be currently authorized to work in the United States on a full-time basis. At this time, Foot Locker will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, or another type of work authorization.

Responsibilities

Brand Partnership Strategy & Management

·  Oversee brand partnership strategy, including campaign calendars, production timelines, budgets, and ROI measurement.
·  Serve as the primary point of contact for brand partners, ensuring campaigns align with both brand and retailer objectives.
·  Optimize co-op and marketing development fund usage across campaigns to maximize results.

Cross-Functional Collaboration

·  Facilitate communication between Creative, Media, CRM, Store Ops, Merchandising, and E-Commerce to ensure timely and consistent execution of partner programs.
·  Coordinate internal efforts to achieve regional, hyper-local, and national marketing goals.
·  Oversee the execution of all promotional materials (TV, content, print, POP, digital, social) with the co-op team and partners.

Performance Measurement & Reporting

·  Measure and report campaign performance through post-campaign recaps, quarterly reviews, and activation metrics.
·  Provide insights on traffic lift, ROI, and overall effectiveness of brand partnerships.
·  Champion brand consistency by ensuring all partner-driven assets uphold WSS and vendor brand standards, tone, and visual identity.

Further External Partnership Collaboration

·  Build and manage a network of 3 rd party partnerships and relationships across art, music, sports and entertainment as well as neighborhood and community
·  Develop alignment initiatives alongside partners to authenticate the WSS brand for customer acquisition and engagement

Vendor Budget Management

·  Oversee the vendor rebate process and overall annual budget by department (digital, events, visual merchandising, etc.)
·  Achieve yearly budget forecasts and annual rebate goals by vendor
Qualifications

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  EDUCATION and/or EXPERIENCE REQUIREMENTS:

·  Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
·  Experience: 5+ years of brand partnership or retail marketing experience with national or consumer brands.
·  Experience with marketing analytics, budgeting, forecasting, scenario planning, and test-and-learn methodologies.
·  Proven ability to lead strategic negotiations and manage multiple projects in a dynamic environment.
·  Minimum of 1 year experience as a people manager

OTHER SKILLS and ABILITIES:

·  Strong collaboration and team leadership skills.
·  Excellent written, verbal, and interpersonal communication.
·  Analytical and data-driven, with proficiency in retail math and marketing metrics.
·  Ability to manage a portfolio, make strategic tradeoffs, and drive results.
·  Strong editorial and creative skills with attention to brand tone and consistency.
·  Passionate about sneakers, sneaker culture and/or the retail industry.
·  Appreciation for culture and diversity.

KEY SUCCESS METRICS:

·  Timely and accurate execution of brand partnership campaigns.
·  Maximized co-op and marketing development fund utilization.
·  Measurable ROI and performance improvements across campaigns.
·  Strong cross-functional alignment and stakeholder satisfaction.

PHYSICAL DEMANDS

·  Ability to stand or walk for extended periods (up to 8 hours/day).
·  Ability to lift up to 25 lbs. and maneuver merchandise or marketing materials.
·  Ability to bend, stoop, crouch, climb, balance, kneel, or reach as needed.
·  Effective communication in person and on the phone.

 The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

 

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.  To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.  To ensure a smooth and secure experience, please review the following guidelines:

·  Cameras must be on for all virtual interviews.
·  AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

 

Benefits

The annual base salary range is $120000 -130000 / year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

·  Paid Time Off, Paid Parental Leave
·  Life, Medical, Dental, and Vision Coverage – Individual and Family Plans
·  Self-Development & Recognition Programs
·  Advancement Opportunities
·  401k Retirement Plan and HSA Contributions
·  30%-50% Employee Discount - Friend & Family Events
·  Community Engagement Opportunities

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

 

ABOUT WSS:
WSS is the premier footwear retailer in the U.S. doing business in neighborhood-based stores. Consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion and casual footwear for the entire family. Our large store format enables us to showcase thousands of styles from top name brands like Nike, Jordan, Vans, Converse, Adidas, Puma, Skechers, etc. In addition, WSS carries high quality private brands augmenting the breadth of selection to deliver amazing value to our customers.