Digital Experience/ Lifecycle Lead

Job description

Overview (Text Only)

Are you a digital native who thrives on improving customer journeys, lifting conversion, and bringing digital experiences to life? If you’re energised by creating seamless, impactful moments across ecommerce and CRM channels, this role is for you.  
Responsibilities

Foot Locker APAC is looking for a Digital Experience/ Lifecycle Lead to shape and execute our digital content and experience strategy across site, CRM, email, and SMS. This is a fantastic opportunity for a mid‑level Digital Experience professional ready to step up, expand their leadership capability, and influence key digital touchpoints across a highly collaborative APAC team. You’ll lead end‑to‑end digital experience strategy, playing a pivotal role in elevating our digital presence.

 

·  Lead the APAC digital experience strategies across site, email, and SMS, including content planning, personalization, and an agile roadmap aligned to business priorities.
·  Optimise customer journeys using data‑led insights to enhance engagement, reduce friction, and elevate CRM and content performance.
·  Oversee all digital touchpoints, including ecommerce content, localization, personalization, UX, CRO, CRM, and end‑to‑end promotional execution (including coupon bank management).
·  Drive CRM strategies that support customer acquisition, retention, and lifecycle value.
·  Lead and coach junior team members by setting clear performance benchmarks and guiding best practices.
·  Provide insights and reporting in partnership with the Data Analyst, analysing trends and customer behaviour to inform business recommendations.
·  Collaborate closely with Digital Operations & Merchandising, Marketing, external agencies, vendor partners, and the global teams to align prirorities. 

 

 

 

Qualifications

 

·  Bachelor’s degree in Business, ideally with a major in Marketing.
·  2–4 years’ experience in Ecommerce or Digital Experience within omnichannel environments.
·  Experience with Content Management Systems (CMS), Email Marketing Providers, and digital analytics platforms such as Google Analytics and Adobe Analytics (compulsory).
·  Background in Retail, Ecommerce, or FMCG.
·  Experience managing SharePoint for homepage or content roadmap planning (highly regarded).
·  Strong understanding of digital ecosystems, platforms, and retail performance metrics.
·  Solid analytical capability and strong commercial awareness.
·  Ability to manage multiple projects in a fast‑paced environment.
·  Strong communication skills, adaptability, and a collaborative, team‑focused approach.
·  Ability to work independently and build effective relationships with internal and external stakeholders.

 

 

Benefits

·  Work for a globally reputable brand!
·  Employee discounts on the latest sneakers and apparel – wear your favourite kicks to work! 
·  Hybrid work arrangement (3 days in the office) with on-site parking available  
·  Access to professional development and career progression opportunities.