Markets Enablement Go-to-market coordinator – Central Canada

Job description

The opportunity

As a global leader in B2B assurance, tax, transaction and advisory services, the insight we deliver at EY helps build trust and confidence in capital markets and global economies. We’re working hand-in-hand to help leading Canadian organizations transform their business for what comes next and prepare for what comes after that.

In this role, you’ll operate as a true marketing athlete and dot-connector. You’ll focus on market activation of priority campaigns for Central Canada and collaborate extensively across EY’s service lines, solutions and sector teams. This role is critical in helping deliver impactful go-to-market programs and initiatives to grow pipeline and revenue. You’ll leverage and effectively communicate your strong knowledge of the full suite of EY capabilities and solutions to promote and launch marketing initiatives in Central Canada that underpin EY’s reputation, fuel our relationships, and help EY stand apart from the competition.

In your day-to-day activities, you’ll find yourself activating omni-channel marketing campaigns to build external visibility around our expertise in a given industry or service line, while driving internal education and awareness for our Central market stakeholders. And you’ll be expected to contribute best-in-class ideas and collaborate as a get-it-done leader who’s committed to executional excellence to deliver bold, measurable results.

Your key responsibilities:
·  Work with multiple teams across service lines, solutions and priority sectors to develop and execute leading programs and campaigns for Central Canada
·  Focus on strengthening our brand with key Central accounts, prospective clients and influencers 
·  Understand the Central market segment strategy set by our Central Market leader and activate EY campaigns that best align to the market goals and priorities
·  Connect the dots across solutions, services, and sales and marketing to support campaigns and programs that link brand and demand
·  Collaborate with a multidisciplinary team to bring global and national EY campaigns to life by localizing content based on regional needs and priorities
·  Develop and write a range of strategic external and internal communications designed to connect with the firm’s values, goals and priorities. This includes articles, letters, speeches, leadership messages, briefing documents, talking points, statements, and more.
·  Support, organize and execute webinars and events for various audiences, leveraging different tools and formats for maximum engagement 
·  Evaluate and manage local sponsorship opportunities to strategically support existing programs and elevate our brand in the market
·  Conduct market research to support sales and marketing efforts 
·  Support the development of thought leadership, articles and market-facing content
·  Create PowerPoint presentations, including client decks, solution slip-sheets and internal team presentations
·  Continuously identify new opportunities and bring fresh ideas for improvement
·  Develop and recommend approaches for project implementation and execution, developing processes that can be exported to other regional teams 
·  Track and report ROI on all campaigns, programs, events, sponsorships and marketing efforts

Skills and attributes for success:
·  Well-rounded marketing athlete with excellent problem-solving skills and a flare for the creative
·  Good with numbers; able to understand business data and perform basic analysis 
·  Enthusiastic team player who thrives on new challenges, big ideas, and curiosity 
·  Ability to quickly learn and understand all facets of EY’s business (service lines, solutions, industries)
·  Excellent written and oral communication skills, with the confidence to present at all levels
·  Ability to build and foster collaborative relationships (internally and externally), including firm Partners
·  Strong project management skills with the ability to navigate competing projects with ease
·  Exceptional knowledge of digital marketing and social media
·  Business development and growth mindset, with exceptional work ethic
·  Experience working in a fast-paced, complex environment 

To qualify for the role, you must have:
·  Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
·  Strong stakeholder management skills; comfortable working with senior leaders
·  2+ years of B2B marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships
·  Superior writing skills and the ability to develop materials that are clear, concise and make an impact.
·  In-depth knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
·  Strong organization and time management skills with the ability to prioritize; meeting tight deadlines and coordinating multiple projects at one time
·  Strong team player with the ability to work independently and remotely effectively