Communications - Supervising Associate
Kochi (Ernākulam) Marketing
Job description
At EY, we’re transforming how we communicate. Our goal is to become more agile, audience-centric and data-driven. Why? Because we’re committed to achieving our Communications and Engagement ambition: to share great stories that inspire action.
We’re offering an opportunity for a talented digital content specialist to be a part of this transformation, which will help shape the daily experience of more than 300,000 people in one of the world’s leading professional services organizations.
Working with the CE Content Lead in our Global Strategy and Planning Center of Excellence, you’ll have a chance to help shape a new global content strategy. And you’ll be instrumental in helping to enable it, through a variety of responsibilities, including publishing and managing content, research and metrics, and developing templates for use across a range of digital channels.
The ideal candidate for this role will be tenacious, creative and collaborative. You’ll be not only comfortable with change, but excited by it. And you’ll be adept at bringing innovative ideas to help meet challenges, then delivering on them, to a high quality, on time, every time.
Publishing support: Publish all global and EMEIA news articles, video articles and events on the intranet. Support content editors around EY to deepen their understanding of the intranet CMS and resolve challenges when publishing content. Recommend improvements in the publishing platform and approach based on editors’ feedback.
Research content trends: Identify trends in the most effective content at EY, measured through reach, engagement and action. Find and share relevant external research and best practices that could be adapted and applied to EY content.
Strategy: Contribute to the development of an overarching global content strategy for EY’s internal communications.
Templates: Working with the GDS CE Manager to develop and maintain high-quality templates for a range of communications deliverables that support the new global content strategy.
CE community: Coordinate and participate in various Yammer activities to promote and explore best practices, share metrics trends, boost understanding of the new content strategy, and provide other support for Communications and Engagement (CE) professionals globally.
Page-building: Maintain intranet and SharePoint pages, and support building new pages where needed. Monitor, respond to and – when appropriate – escalate incoming queries relating to intranet content.
Essential skills
· Strong editorial and creative skills – excellent understanding of digital content, including online writing, imagery, video and social media
· Self-starter with proven ability to manage complex processes and/or projects at a global level
· Strong stakeholder management skills – confidence to challenge approaches and push back where needed
· Ability to apply an agile approach to working that supports innovation and iterative improvement.
· Ability to quickly build knowledge of EY’s global business, particularly key priorities, structure, and internal audiences across geographies, service lines and sectors
· Skills in MS Office, including Excel, Word and PowerPoint
· Basic image editing skills (image resizing, cropping and optimization)
· Proven experience interpreting metrics to derive insights and applying them to improve content approaches
· Experience of using content management systems to upload and manage content
· Understanding of foundational principles of SEO and accessibility
· Ability to write headlines that generate interest and engagement
Desirable skills
· Familiarity with Power BI
· Image editing/Photoshop skills
· Experience of video production
· Familiarity with Adobe Analytics
· SharePoint