Junior Media Manager - Blédina (H/F)

Job description

Blédina, a subsidiary of Danone, is looking for Junior Media Manager (L9) - Blédina (H/F) France (FR)LimonestDanone is a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!

You want to actively participate to the food revolution by getting involved in the development of our digital strategy?

You are known for your curiosity and your ability to think outside the box?

You are looking for new challenges?

Become 'Junior Digital Manager (W/M)' within Blédina!

'Because good eating habits are built before 3 years, we are convinced at Blédina that we have one of the most beautiful causes to defend by offering products specially designed to respect the needs of babies by also introducing them to new tastes every day and making them happy. »

Blédina (DANONE Group for Infant Food) is the market leader with brands such as Blédina and Gallia Laboratory. Blédina's passion is to make babies grow up. To do this, we create, manufacture and sell products that promote their development.

In a context of major changes in business and organizations, we are looking for a position of 'Junior Media Manager (h/f)' for the Connect Team.

Permanent position (CDI) based in Limonest (RHA) - To be filled as soon as possible.

Missions :

Attached to the Media Manager, you are involved in promoting the 'consumer centric' vision.

Your main tasks are:

·  Assist the media manager in setting up media plans for all the brands in the area concerned
·  Ensure the operational follow-up of the plans by type of media with the media agency and the tracking for the digital operations:
·  Elaborate effective traffic generation, consideration and awareness plans
·  Using all paid addressable platforms such as programmatic, mobile, video, social, search and shopping
·  Lead the setup of each campaign from media plan to content adaptation
·  Help Marketing team to brief for the content Agencies, and ensure creative best practices, insights and trends within the channels are shared with the team
·  Work with the CRM manager to develop first-party > third party strategies (audience identifications & retargeting mechanisms).

Operational day-to-day

• Negotiate with media agencies to maximize effectiveness of each media plan.

• Ensure a cohesive advertising message across campaigns.

• Optimize campaign and budget allocation across each digital platform

• Manage billing administration

• Pedagogical approach to empowered maketing team on digital & media topics

Profil :

2+ years of media planning, traffic management and strategic media assessments; in a media agency or Advertisers. Understanding of tech-based buying & optimization tools to manage current and future buying models.

You have good media knowledge on all communication channels and a very good level of digital knowledge and marketing. Curious, you have a good relationship and show organization and responsiveness to manage multiple files simultaneously. You are very organized, dynamic reactive to carry out this mission.

You have strong competencies with Excel and working knowledge with Google Analytics, SEMRush, Facebook manager, Google Adwords, Amazon AMS / DSP, DV360, Radarly, Answer The public / keywordTool and Datorama.

For more information about Danone, its people and its business, please visit danone.com We have something special inside, do you?
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