Junior Brand Manager Activia (m/f/d)

Job description

About the job

You love strong brands - we love strong personalities! Become part of Danone and our team with the successful brands Volvic, Aptamil, Activia, Actimel, Alpro and more.  

 

·  Shape the future growth of the iconic Activia brand within the fast-growing and highly relevant gut health segment
·  Support innovation and renovation projects while independently driving defined cross-functional sub-projects
·  Help identify and assess future growth opportunities to strengthen the 3-year Activia pipeline
·  Contribute to the development and execution of integrated communication activities, including leading the Always-On content strategy on Activia’s Instagram account, in close collaboration with creative agencies and media partners
·  Deliver independent market, consumer, and competitive analyses using FMCG tools (e.g. Nielsen, YouGov) to support insight-driven decisions
·  Own Activias budget management About you

·  Successfully completed degree in business administration or a comparable field with a focus on marketing
·  Minimum 1 year of professional experience in FMCG brand management, ideally with exposure to innovation launches
·  Strong passion for brands combined with a deep understanding of consumers
·  High level of ownership, self-motivation, and strategic thinking, paired with a business-oriented mindset
·  Hands-on mentality with an agile, solution-focused approach in day-to-day execution
·  Excellent analytical, communication, and collaboration skills
·  Very good written and spoken English; German skills are a plus

Start is 1st March in Frankfurt, Munich or Nuremberg. 
About Danone

OWN YOUR IDEAS 

In our culture, respect and team spirit are embedded at all levels: the best idea is not determined by the hierarchical level. 

 

OWN YOUR CAREER 

Your career path is not a one-way street. Individual career plans give you freedom and flexibility: We support you - e.g. with our coaching and mentoring offer 

 

OWN YOUR IMPACT 

A job means so much more than titles and earning money. With us you have the opportunity to really make a difference and improve the health of people and the planet. 

 

Our motto is: bring your own unique self to our teams. Regardless of gender, nationality, ethnic/social background, religion, disability, age, or sexual orientation—we value your uniqueness and look forward to receiving your application. #Dan'OwnYourUniqueness 

 

 

YOUR BENEFITS 

·  Modern office with open space
·  Mobile and flexible working
·  Various education opportunities
·  Pension
·  Pick & Choose from the categories Transportation, Health, Lunch, Childcare and more!

 

 

Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

About Us