Brand Manager Paeds

Job description

About the job

Introduction & Job Detail:

At Danone, we’re driven by a powerful mission: to bring health through food to as many people as possible. As one of the world’s leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We’re proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.

Role Purpose:

Responsible for supporting on the marketing of the Paediatric category brands. Create story-telling to drive brand and business growth through engaged cross functional teams

Brand P&L delivery and market performance

Contribute to development and delivery of annual marketing plan & business targets

·  Support the SBM in the development and delivery of annual marketing plan & business targets
·  Support in Portfolio management and brand resource allocation and tracking (A&P)
·  Provide input into monthly ‘brand review meetings’: gather insights into campaign performance from the Sales team, monitoring and reporting of competitor activities, tracking market performance.
·  Support financial management – raise POs and manage supplier payment workflows.
·  Brand reminders: tracking usage, new orders, sign off, storage facilities
·  Management of literature and sales materials in storage (reprints / reorders etc) & storage facilities as needed.

Brand building & strategic north star (aligned with global brand vision & strat plan)

·  Contribute to and champion manifesto and brand purpose
·  Contribute to Brand strategy and branding planning / ICP
·  Shape & support UKI brand strategy, & create clear UK and Ire brand strategy nuances as relevant

Communications & creative

·  Communications & creative
·  Supports SBM on always on strategy and activation
·  Support the delivery of HCP education plans including face to face events and virtual events such as webinars and podcasts from promotion to post event activations and linking to brand
·  Provide input into / lead where needed internal and external marketing communication and asset execution
·  Event strategic management and contribution

Lead innovation projects

·  Lead identified brand innovation projects & launches

HCP events

·  Lead HCP events strategy
·  Track, monitor and propose solutions to A&P investment on events based on ROI.

Act as agile resource within category

·  As relevant, lead additional projects outside specific remit to support key growth opportunities or to further individual development
·  Contribute to people development and support JBM, contribute to high feedback culture About you

About you:

Essential:

·  Strives for profitable growth
·  Crafts manifesto brands (positioning, growth platforms)
·  Excites with breakthrough innovation
·  Delivers powerful creative ideas (inspiring brief, id powerful ideas)
·  Discovers actionable insights (id insights & brand tasks to unlock them
·  Making strategic contribution to the brand by converting data to critical insights & articulating brand tasks necessary to unlock them.
·  Understands how brand positioning is converted into platforms for growth.
·  Storytelling & influencing stakeholders with impact.
·  Strong leadership of XF teams to successful outcomes
·  Leading agencies to deliver excellence in execution.
·  Analyzing multiple data sources to understand brand/mkt performance & P&L. A&P management

Desirable:

·  Unleashes the power of data & digital (strategy)
·  Unlocks media & touchpoint opps

 

Please note that the basic salary on offer for this position is between £50,000 - £55,000 + bonus & benefits 
About Danone

About Us: 

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

We have a range of flexible benefits and excellent rewards, click here to find out more:  https://careers.danone.com/uki/en/Why-Danone/our-learning---rewards.html

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 13/02/26, you will therefore hear about your application after this date
Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

About Us