Associate Manager, Shopper Marketing- Walmart

Job description

USN - Danone North America Inc in ESSENTIAL DAIRY & PLANT-BASED is looking for Associate Manager, Shopper Marketing in Rogers, AR. With our global presence, brands and business within our mission,bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance. Take this opportunity to GROW together!

Vision of the Role:

Work in close partnership with the Shopper Marketing team to develop and execute effective Walmart shopper activation programs, and develop Danone’s Walmart private brands business.

Key Responsibilities

·  Define and execute strategy to grow the Great Value business at Walmart.
·  Read, understand, and interpret customer, shopper and consumer data (e.g., household buying information, in-store shopper behaviors, etc.)
·  Assist in management of brand projects, including commercialization of renovation and innovation, leading and building relationships with both internal and customer cross-functional teams. Must have close attention to detail.
·  Collaborate with agency teams to develop and approve packaging and graphics and closely monitor all timelines.
·  Monitor day-to-day business activity for the brand (sales performance tracking and reporting, budgets, Demand Planning/ Forecasting, P&Ls, etc).
·  Develop and assess future opportunities for brand growth.

·  Develop and execute shopper marketing programs to drive growth across the Danone portfolio at Walmart. Responsible for driving select brands in collaboration with sales leads and brand teams.
·  Leverage national activation plans and understanding of brands’ positioning to create customer-specific plans and programs that meet customer objectives.
·  Work with internal and agency teams to develop insights-driven creative.
·  Assist in tracking the execution of programs against aligned timelines and budgets.
·  Manage vendors and third party relationships that impact shopper programs.
·  Develop customer-facing material to support sales teams as needed.

·  Drive continued growth opportunity through insights and analysis of program performance.
·  Analyze shopper segmentation, profiles, and drivers at Walmart to determine effective shopper marketing initiatives.
·  Perform pre- and post- promo evaluations to understand effectiveness of shopper marketing events at assigned customer
·  Provide reports to influence future shopper marketing investment decisions and share success stories with the organization

Qualifications:

·  4 year college degree in Business or related field; MBA a plus
·  3-5 years previous experience within CPG industry
·  Agency, brand or shopper marketing experience
·  Ability to read and interpret consumer and shopper research
·  Strong ability to work on-cross functional teams
·  Excellent planning and organizational skills, including superior communication skills (written and verbal) and strong attention to detail
·  10-15% travel

About Danone North America　　

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. Danone North America was formed as a Public Benefit Corporation in 2017 to nourish people, communities and the world through its diverse portfolio of healthful dairy- and plant-based products, coffee creamers and beverages. Its portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Danonino®, Danone®, Earthbound Farm®, Horizon Organic® premium dairy products, International Delight® coffee creamers and iced coffee, Light & Fit®, Oikos® Greek yogurt, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Vega® and Wallaby® Organic. The mission of the Company is to bring health through food to as many people as possible. For more information, please visit DanoneNorthAmerica.com .　

Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.　

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