Senior Digital Communications Analysis Manager

Job description

Purpose & overall Relevance for the Organization

·  Influence media/ PR/ social strategy and vision, by the development and delivery of analytics, tools and insights
·  Lead analytics on business, competition and consumers to maximize communication efficiency and quality.
·  Effectively and efficiently provide data supported answers to business and consumer questions from stakeholders. 

Key responsibilities

·  Main contact window for global insight teams of corporate and 3 divisions digital teams regarding insight/reporting needs.
·  Main contact window for regional insight teams regarding insight/reporting needs.
·  Main contact window for local division marketing and e-commerce teams regarding insight/reporting needs.
·  Build and manage the Communication analysis process and deliverables to support communication strategy, resources allocation and marketing decision making.
·  Closely monitor media, PR and social tracking data.
·  Consolidate all tracking data from different channels and research data with regular updates.
·  Liaison with media tracking agency, social listening agency and research firms.
·  Leverage and share insights across different teams.
·  Improve tracking and performance measurement process.
·  Help to dive business decisions by using intelligence analysis – embed the process, data and data driven decision making into the organization.
·  Critically analyze competitor, consumer, and performance data to deliver information and key insights to the organization.
·  Implement and improve tools/applications to fulfil data, analytical and range planning.

Key relationships:

·  Media, PR and marketing team
·  Global corporate team and 3 division digital teams.
·  Regional insight team

What you can bring to the team

Knowledge, Skills, and Abilities:

·  Ability to organize data, analyze information and draw powerful insights.
·  Knowledge for media and PR strategy.
·  Veteran for media tracking data, also familiar with social listening is a plus.
·  Ability to understand key strategic and business concepts and translate into effective methods of communication.
·  Ability to navigate a matrix organization.
·  Fluent in written and spoken English is a must.

Requisite Education and Experience/ Minimum Qualifications:

·  Minimum 10 years of intelligence and strategy, data analysis, experience preferably in luxury, cosmetics industry.
·  Passion for consumer/ market analysis.
·  Bachelor’s degree in Economics, Marketing, Statistics or Research is preferred.
·  Multi tasker.
·  Independent problem solver.
·  Open-minded, creative and sensitive to new trends
·  Excellent communication skills.