Retail Experience Manager

Job description

Title: Retail Experience Manager

Department: Comercial

Reports to: Grouper Sell-Out

Job Level: Manager

Location: Villahermosa, Tabasco.

Position Purpose: Lead the sales strategy and execution across multiple points of sale, with a strong focus on driving sell-out performance and enhancing the customer experience. Ensure optimal resource allocation, manage negotiations with clients and distributors, and oversee the implementation of commercial and marketing initiatives to support long-term sustainable growth.

Key Responsibilities:

Team Leadership and Management:

·  Recruit, evaluate, and develop high-performing teams, including Supervisors and Beauty Confident (BCs), with the support of Human Resources.
·  Monitor commission calculations, product launches, and reimbursements.
·  Foster professional growth through coaching, mentoring, and personalized development plans.
·  Coordinate and motivate retail teams, including Counter Managers, Fragrance Specialists, and Beauty Advisors, across assigned brands (CHANEL & Premium Brands).
·  Supervise field team activities, ensuring timely submission of visit reports and proper follow-up.
·  Provide actionable insights and direction based on data analysis to improve sell-out performance and operational efficiency.
·  Serve as a liaison between local operations and regional management, ensuring consistent communication and smooth execution of strategies.

Marketing and Training:

·  Manage marketing tools and implement concrete in-store actions in collaboration with internal teams, distributors, and key retailers.
·  Design and execute promotional plans aligned with distributors and brand guidelines.
·  Ensure brand image standards are met, maintaining quality and visual excellence at all points of sale.
·  Develop and implement promotional strategies in partnership with retailers and distributors.
·  Organize training programs, promotional events, and makeup artist visits to increase team engagement and elevate the customer experience.
·  Coordinate with the training team to ensure appropriate product knowledge for Beauty Advisors and field staff.
·  Oversee the implementation of visual merchandising plans, ensuring compliance with established standards.
·  Supervise the execution of trade marketing plans and display installations.

Sales Animation and Leadership:

·  Ensure net and wholesale sales figures meet or exceed budgeted targets.
·  Monitor customer orders, stock rotation, and inventory levels to prevent stockouts or overstocking.
·  Negotiate commercial terms with clients, including margins, returns, reimbursements, and key space allocations.
·  Develop alternative sales strategies to address and mitigate unexpected market trends.
·  Approve and manage the opening/closing of points of sale to ensure brand image standards and optimize profitability.
·  Prepare and analyze annual forecasts for products and promotional materials.
·  Supervise and coordinate purchase orders with clients and Brand Managers.
·  Implement and oversee commercial activations and key events, such as Beauty Schools and Make-Up Artist visits.
·  Continuously monitor the local market, competition, and new business opportunities.

What are we looking for?

·  Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or related fields.
·  Over 5 years of experience in regional management roles, preferably in the luxury or beauty industry.
·  3+ years in sales and retail management roles, preferably within luxury and/or beauty sectors.
·  Fluent in English and Spanish.
·  Exceptional negotiation and conflict resolution skills with diverse stakeholders.
·  Strategic thinker with strong analytical and results-oriented capabilities.
·  Advanced skills in data-driven decision-making and use of digital tools.
·  Proven leadership abilities, with a focus on team empowerment, coaching, and multicultural collaboration.
·  Strong organizational skills and ability to prioritize tasks in a dynamic environment.
·  Proficient in MS Office Su
·  ite, with advanced skills in Excel and PowerPoint.
·  Awareness of digital trends and retail management best practices.