PR Coordinator - F&BP

Job description

Contract : 1Y 2 - 3 Months

Job Mission:

• Manage and execute all influencer activities in Korea to maximize visibility, strengthen relevance, and maintain leadership of Chanel Fragrance & Beauty within the luxury cosmetics industry.
• Support and implement paid PR initiatives, including print and selected digital media, to ensure strategic product communication and brand awareness

Key Responsibilities:

Influencer Action Planning, Execution, and Management

·  Plan yearly, monthly, and weekly influencer actions with the Global PR and local marketing teams to build visibility, relevance, and desirability for new and existing F&BP products.
·  Develop influencer engagement programs such as workshops, year-end pampering events, and special product placements.
·  Collaborate with top influencers to elevate content quality for key global and local occasions.
·  Drive and execute influencer actions for local PR and marketing events to support campaigns and generate impactful buzz.
·  Continuously monitor and identify new influencer and social media trends to strengthen influencer programs.

 

Influencer Relations

·  Research, identify, and recruit new influencers to build a strong pool for strategic actions.
·  Foster relationships across beauty, lifestyle, and professional verticals.

 

Influencer Action Analysis and Reporting

·  Collaborate with regional and local influencer agencies to monitor and analyze each action, improving efficiency and accuracy.
·  Use influencer tools to define metrics and report KPIs by project and campaign.
·  Own all reporting on influencer activities by campaign, project, and month.

 

Influencer Tool Management

·  Manage all influencer tools, including ordering, budget control, and adaptations specific to influencer use.

 

Paid Editorial Execution & Content Collaborations for E-Business

·  Plan and execute editorial tie-ups, especially for print and select digital media (portals/cafés and F&BP-exclusive platforms), ensuring high-quality execution.

Academic / Professional Qualifications

·  Bachelor’s degree or equivalent
·  Communication Business preferred
·  Strong verbal and written communication skills in English

Work Experience

·  Minimum 3~4 years of relevant work experience (especially beauty industry) preferred
·  Beauty Industry experiences preferred

Required Competencies

·  Fluent English
·  Computer skills: MS office, Excel, PowerPoint, etc.
·  Excellent written and verbal communication

Key Interactions / Stakeholders:

Internal

·  FBP PR Manager & Senior Professional
·  Local FBP Marketing and Product Managers
·  CAP(Regional Office) FBP Marketing & Communications
·  Global FBP PR Team
·  Other PR and media staffs in communications dept.

External

·  Press (beauty editors)
·  Digital Influencers (bloggers, Instagramer, Youtuber and KOLs)
·  Beauty specialists/experts (make-up artists, beauty salons, skin care specialists, columnists)
·  PR agencies & event agencies