Brand Activation Executive

Job description

Country: Malaysia
Location: Kuala Lumpur
Function: Marketing & Sales
Level: Experienced Professional
Appointment Type: Permanent

Brand Activation team strategizes and manages brand campaigns in engaging consumers to build brand awareness and to influence purchase decision which is ultimately growing business ROI and brand equity.

You’ll be working hand-in-hand with the Brand Managers and event companies, helping the Brand Activation Manager to develop 360° brand activations to provide a seamless, on-going and relevant consumer interaction, from defining consumer relevant positioning to planning and implementing supporting activities.

Show us you’ve got what it takes to succeed; you’ll find plenty of challenges, opportunities and the support you need to meet your full potential.

 

Responsibilities:

 

·  Prepare agency brief based on agreement of campaign scoping:
·  Establish campaign background and objective with the right product proposition
·  Target audience and SOBs
·  Rational and emotional belief
·  Purchase drivers and barriers
·  No. consumers required for trial to hit KPIs​​​​​​​

 

·  Development of the 360° campaign strategy & plan including:
·  Consumer & retailer touchpoints required
·  Deployment plan
·  Creative adaptions and key message requirements

 

·  Creative development of consumer engagement touchpoints which are relevant to campaign objectives (i.e. lighters, macaron, sound pod, scent pod, etc)

 

·  NTA / Trina / Adhoc STA as 121 Platform:
·  Creative development of comms and touchpoints
·  Production and deployment of touchpoints
·  Outlet targeting & routing
·  Development of overall M.O and outlet targeting
·  Activation performance monitoring and evaluation

 

·  FFOP - Development of M.O and outlet targeting

 

·  Development of posters, banners, email blast, PC wallpaper & screensaver, ad hoc HQ events (What’s Up session) incl. Corporate Conference, EdX engagement, market attachment, CI cascade.

 

Requirements:

 

·  Min of 3 years working experience in marketing/advertising and/or similar roles within an FMCG organization.
·  Awareness of product development, trade and consumer insights, copy strategy and ATL/BTL communication.
·  Strong analytic skill & logical/creative thinking.
·  Good management and interpersonal skills.
·  Ability to deal with both internal and external stakeholders.
·  Commercial approach to all activities.
·  Possess exceptional initiative and strong decision-making ability.
·  Affinity with analytical activities and software systems.

 

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: Commercial Mkt. and Dist. (MY18)