Principal, Vertical Marketing

Job description

DESCRIPTION

At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end we are building a range of advertising products that enhance customer experience and are integrated with our core e-commerce experiences, programs, and services. We launched our first advertising solution in 2006 and since then have built a portfolio of advertising products across ten countries, enabling advertisers to reach customers on Amazon sites, mobile web and apps, on Fire tablet, Fire TV, and on thousands of external publishers. We've developed products that provide unique ways to connect brands with customers, integrating advertising into the shopping experience from first discovery to purchase.

This is a fast-growing business, and we are focused on building a robust, innovative business enabling advertisers of all sizes to engage with customers in relevant and engaging ways. Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

Our team's mission is to simplify our portfolio of products and solutions to deliver the most value for our advertising customers. We are seeking an accomplished team manager to build and lead a team of vertical and category product marketers. This team will be responsible for diving deep into specific verticals or categories, understanding the customer segment and business needs, and marketplace dynamics. They will work with core product marketing to aggregate products into solution-based narratives and sales strategies.

Specific functions are as follows:
· Build and lead team responsible for global vertical product marketing
· Work cross-functionally with marketing and training teams, product, sales, insights and analysts, legal, and PR to deliver accurate positioning of our products and solutions
· Continually raise the bar on development of compelling, data-driven storytelling with a customer focus
· Lead the team that develops advertiser and agency playbooks, case studies, research and insights, and solution narratives; create marketing plans to drive adoption for new materials through marketing and training channels
· Identify internal and 3rd party research needs to support solution positioning
· Ability to identify global stakeholder needs, implement prioritization

#admkt

Desired profile

BASIC QUALIFICATIONS

· 8-10 years' experience in product marketing and/or brand and content marketing
· 5+ years building, leading, and developing teams
· Bachelor's Degree in Marketing, Communications, or related discipline
· Strong written and verbal communication skills
· Ability to create compelling sales collateral and marketing material, and review and provide constructive feedback to improve content across the team
· Strong bias for data-driven decision-making and experience in distilling complex, analytically dense products into client-facing solutions
· Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research
· Analytical thinking shown to drive metrics and benchmarks to ensure continuous improvement in process and results
· Ability to identify better ways of working at scale through building new mechanisms and processes

#admkt