Head of Marketing- East Dane

Job description

DESCRIPTION

East Dane, a wholly owned subsidiary of Amazon.com and online store for men's contemporary fashion, is looking for a Marketing Manager to promote and position East Dane globally. Launched in September 2013, East Dane is the brother site to the leading online fashion boutique Shopbop.com.

This specialist will be instrumental in driving growth by building the East Dane brand, developing the online marketing strategy and executing marketing initiatives & campaigns end to end. This person will own the budget and, through thoughtful reporting and analysis and understanding of the men's online space, will drive new customer, traffic & profitable revenue growth.

Successful candidates will have a proven track record of leading on-line marketing efforts in the online men's apparel &/or accessories space, delivering results, continuous innovation, and dealing with ambiguity.
Develop the online and offline marketing and PR strategy, growing traffic and revenue to site by building integrated marketing campaigns, partnerships, key influencer relationships, and social media presence:
· Work across SEO, Paid Search, affiliates, social media & other online sites to drive traffic
· Build a customer-centric, CRM based approach to targeting and acquiring the male customer
· Leverage key fashion influencers and content sites to promote East Dane
· Develop and manage a social presence for East Dane, including developing content
Additional Responsibilities include:
· Increase quality traffic to site and profitable revenue
· Develop and manage budget. Work across channels to optimize channel mix, budget allocation, and marketing spend efficiency
· Be the voice of the East Dane customer, identify customer pain points and find creative solutions to meet needs both through internal/ external partners and on-site IT needs
· Dive deep into customer metrics and analytics to understand his buying behavior. Report on key learnings and results of initiatives, driving decisions around future marketing initiatives

Desired profile

BASIC QUALIFICATIONS

· 8+ years of relevant work experience in marketing, at least 3+ years working in men's fashion
· BA/BS degree