AWS Digital Marketing Specialist

Job description

DESCRIPTION

We're looking for an enthusiastic and data-driven marketer responsible for support digital execution at field marketing activities in Latin America (LATAM) region, focusing on Spanish Speaking Countries. This role will implement field marketing activities in a digital perspective for LATAM, leveraging best practices and innovative programs to drive events attendance, leads, acquire new customers, increase product adoption and expand awareness of AWS solutions to LATAM customers and prospects.
This role work very closely with LATAM Field Marketing team to support marketing objectives with digital tactics such as e-mail marketing threads to support events, organic social, SEO, webinars, live social media coverage for the LATAM Spanish Speaking Region programs, events, etc.
The ideal candidate will take an analytical approach to problem solving and have a proven track record in building and executing strategic digital marketing programs for every field marketing activity. This person will have experience working within cross-functional organizations to develop integrated marketing strategies that generate pipeline.

Responsibilities

Create local contents in alignment with Global and local teams.
- Implement and measure in-language digital activities and coordinate them across channels and products to support teams in creating and executing innovative field support to achieve sub-geo goals.
- Manage the tools needed to develop the digital activities such as email marketing, CRM, webinar, social media;
- Partner with Global digital team to ensure leverage of best practices across the region and align field needs to team goals.
- Optimize web marketing strategy and manage web resources to increase web traffic, sales inquiries from web forms, AWS account sign ups and other business results.
- Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times.
-Collaborate closely with the field marketing and cross functional teams to design and implement a digital strategy that positively impacts business growth and enhance online reputation.
- Work closely with Database Marketing team to ensure database strategies to encourage growth and support field marketing needs.
-Activate content in multiple campaign channels, ensuring proper tracking and reporting for effectiveness. Work closely with Marketing Automation Team and region Lead Management Team members on results tracking, lead scoring, and reporting best practices.
- Establish best practice processes for all digital channels for field marketing for the region.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate for the market.
-Review and proof read content for the LATAM - Spanish marketing campaigns and initiatives.
-Review and optimize Paid Search Campaigns for Spanish Speaking Countries.

Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.

PREFERRED QUALIFICATIONS

- Bachelor's degree in Marketing or Business or comparable education/experience.
- Minimum of 3 years of experience in a B2B demand generation/digital marketing role.
- Understanding digital marketing life cycle, brand messaging, calls to action, direct response and integrated marketing strategies throughout channels.
- Developing and overseeing strategy for all events; from digital and display advertising to social media (across segments and markets including thematic content, resourcing delivery content; determining type of content needed).
- Defining metrics and measuring success of campaigns using internal and external analytics; constantly improving and innovating content.
- Supporting execution through agencies and/or internal resources.
- Creativity and “think big” perspective to bring fresh ideas to strategy.
- Experience using channels (social, email, print, digital and offline) to launch and optimize events to meet business goals.
- Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen activities.
-Strong understanding of how to use inbound marketing to generate more qualified leads.
- Good tools management for field activities.
- Knowledge of testing and measurement to analyze ROI and evolve strategy.
- Ability to manage time and juggle multiple priorities to execute high quality deliverables.
- Superior oral and written communication skills with an innate attention to detail.
- Experience working in a fast-paced and highly cross-functional organization.

Desired profile

BASIC QUALIFICATIONS

- Bachelor degree is a minimum in Marketing or Business or comparable education/experience.
- Previous experience in a B2B demand generation/digital marketing role;
- Ability to work in a fast-paced environment;
- Fluent in Spanish and English. Portuguese is a plus.
- Willingness to travel to participate in key meetings, as well as travel within the region for events coverage when needed.