Offers “Amazon”

23 days agoAmazon

Ad Trafficker & Campaign Manager

  • City of London (Greater London)
  • Marketing

Job description

DESCRIPTION

We're looking for experienced ad ops professionals looking to be a part of an advertising team with aggressive sales goals and expanding responsibilities. Our responsibilities are divided into two distinct areas: ad revenue and ad technologies.

From a revenue perspective, the objective of Ad Operations is to support Twitch's revenue functions by fulfilling IOs in the exact fashion of which they are sold. This involves scheduling, flighting, prioritizing, optimizing, and tracking line items and creative assets for all media in the ad server. We monitor inventory availability and make behind the scenes optimizations throughout campaigns to ensure each campaign fulfills our commitments to agencies and advertisers. Additionally, we create, update and modify the infrastructure of game titles, exclusion labels, and targeting key values.

From a technology perspective, Ad Operations is responsible for understanding the complexities of our ad server (Ad Manager 360) and how it functions within Twitch's ad serving ecosystem affecting teams from sales to biz dev and partnerships. We understand the nuances of each of the major third party vendors including DCM, Sizmek, and Innovid, and others. We navigate each unique reporting platform and ensure that billable numbers are in line with internal numbers. We're responsible for voicing sales and operational challenges in regards to new and existing ad product. We're also the first escalation point for ad related bugs before they are reported to Engineering. We're responsible for visual and ad experience QA, ensuring a positive user experience. An additional responsibility is understanding backend reporting metrics to help drive business decisions such as the ad product pipeline, understanding fill rates in emerging markets and partner payouts.

Responsibilities
· Manage and own campaigns end to end - from order building to inventory management to trafficking and billing
· Provide support in all pre sales services, responsible for providing inventory avails across all markets and platforms
· Coordinate avails and campaigns across regional sales teams
· Flawless ad trafficking and execution of sold campaigns through ad server management
· Communicate campaign performance with sales and client services, recommending optimization changes to improve outcome for clients
· Troubleshoot campaign and creative issues using debugging tools and working with 3rd party vendors
· Work closely with both the data and programmatic teams, helping to build out key audience segments within the ad server and DMP

Ideal candidate profile

BASIC QUALIFICATIONS

· 2+ years in online media (preferably with a related publisher)
· Proficient in publisher, ad tech or agency ad serving systems like Ad Manager 360, FreeWheel, Sizmek, etc.
· Knowledge of the ad tagging ecosystem - VAST, VPAID, Javascript, 1x1s, Viewability, etc.