CRM Campaign Analyst

Job description

Who we are  

Allianz is a global insurance company serving across 70 different countries, but from the very first day you join our team you’ll know that your contributions are valued. We offer world class learning and career development opportunities, while we celebrate an inclusive culture.   

 

Petplan is the UK’s favourite pet insurer and part of Allianz Insurance plc.  

 

At Petplan, we’re all about pets. Big or small, young or old – we know you want the best for them. The health of animals and the joy they bring to their owners has always been at the heart of what we do. In fact, it is the reason we exist. 

We love pets as much as you do   

  Role Description

We have a fantastic opportunity for a CRM Campaign Analyst to join our family of talented people in the Data team.

 

The CRM Campaign Analyst will be working as part of the data team within a larger marketing department. Your role will be data driven, focusing on data logic and using workflows to ensure we target the right customers.

 

Your Focus:

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Contributing to the successful delivery of the CRM acquisition and retention campaigns

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Liaising with marketing teams and agencies to specify, test and sign off the delivery of creating new and optimising existing CRM campaigns

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Detailed testing analysis to ensure CRM campaigns are signed off correctly

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Development of campaign success KPI reports to constantly monitor delivery progress and resolving any issues

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Implementing and monitoring the impact of split testing and offer testing

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Delivering CRM performance reports and post campaign insight

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Implementing campaign best practise processes 

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Investigating and resolving any issues throughout the campaign process, including resolving issues with third parties and other departments including IT and external agencies

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Investigating customer queries relating to CRM campaign targeting using our insight tool Apteco Fast Stats 

About You

 The successful candidate will be focused on a value-add role which delivers the highly personalised CRM campaign & insight program:

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Comprehensive knowledge of data structures and data formats

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Have experience of delivering the data selection and management of marketing campaign programs

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Have experience of creating campaign report dashboards to monitor and evaluate success

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CRM campaign lifecycle management, from concept to go live and post go live reporting

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Experience of multi-channel CRM targeting campaigns

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Have a good understanding of relational databases and the data driven CRM campaign process

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Be highly proficient in MS Office including Excel

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Experience using any of the following: Apteco Fast Stats, SQL, Access, Alterian, Business Objects or Adobe Campaign

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Strong team player

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Excellent understanding of CRM relational databases

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Numerate and analytical

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Determined and enthusiastic with excellent customer focus

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Keen to make recommendations

· 
Excellent stakeholder management skills

Our Ways of Working

The role will be based at Allianz Ditton Park, Riding Court Road, Datchet SL3 9LL. Our office with flex model means that you will have the opportunity to work from home as well as the office. As a hybrid worker you will be in the office between 2 and 16 days per month depending on individual and business need. This will be discussed at interview stage.

 

Do you need some flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. 

 

Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

  What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

 

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25 days holiday with flexible buy/sell holiday options

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Annual performance related bonus

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Contributory pension scheme

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Development days

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A discount up to 50% on a range of insurance products including car, home and pet

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Retail discounts

Diversity & Inclusion

At Allianz, we prioritize diversity and inclusion, demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

 

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.

 

Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.

 

Hr-recruitment@allianz.co.uk

resourcingteam@allianz.co.uk

Join us - Let’s Care for Tomorrow.