Campaign Planning Senior Analyst - Marketing

Job description

Vacancy Specification

The Campaign Planning team at Aldi is looking for a strategically minded, self-motivated individual. Aldi has set new standards in Marketing, becoming the most talked-about grocery retailer with an impressive brand power rating. We seek someone who thrives in high-pressure, time-sensitive environments and can manage multiple projects simultaneously. A customer-centric mindset is essential—you must be passionate about understanding and applying insights about our customers across all your work.


The successful candidate will define strategic approaches, write briefs for large-scale, multi-channel campaigns, and manage a team of marketing assistants. They will collaborate with stakeholders to understand product and category strategies, developing relevant content, and oversee day-to-day workloads with agency partners, ensuring timely, on-brief, and budget-compliant delivery while maintaining on-brand messaging. The candidate will collaborate with marketing managers to manage all aspects of campaign planning, handling multiple work streams for annual and ad hoc projects.


We have amazing opportunities for passionate media professionals. If you would like to join our dynamic team, apply to join #TeamAldi today!


Your New Role:


Campaign Planning:

·  Develop and define the strategic approach for marketing campaigns, including writing comprehensive briefs for large-scale campaigns across multiple channels.
·  Ensure all strategies, media, and creative responses are aligned with our overall objectives and effectively communicate our brand message.
·  Conduct insight analysis and write detailed campaign washups.
·  Understand business KPIs and objectives to ensure all marketing activities are aligned with our goals and contribute to overall business success.
·  Handle multiple work streams to ensure the successful delivery of the annual plan, as well as managing ad hoc projects as required.
·  Coordinate efforts across different teams to ensure cohesive and effective campaign execution.

Team Leadership:

·  Lead, inspire, and motivate a team of high-performing marketing assistants, providing guidance and support to help them achieve their best performance.
·  Foster a collaborative and positive work environment, encouraging professional growth and development.
·  Directly manage and lead a team, including providing feedback, setting performance goals, and supporting their career development.

Stakeholder Collaboration:

·  Collaborate with stakeholders across the business to understand product and category strategies.
·  Translate this understanding into relevant and compelling content for the wider marketing team.
·  Ensure all communications are consistent with the consumer mindset and brand positioning.
·  Communicate effectively with stakeholders at all levels, ensuring transparency and alignment across departments.

Agency Management:

·  Oversee day-to-day workload and project management with agency partners, ensuring on-time, on-brief, and budget-compliant deliverables.
·  Maintain high creative quality standards, ensuring all materials are on-brand and deliver key messaging effectively.
·  Oversee agency partners' delivery, ensuring they meet performance expectations and contribute to campaign success.

General Duties:

·  Coordinate multiple campaigns and timelines, ensuring timely and quality delivery. Using analytical skills to interpret data, identify growth opportunities, and optimise performance.
·  Demonstrate strong project management skills to oversee campaigns from start to finish.
·  Create and deliver compelling presentations to stakeholders, showcasing strategies, progress, and results.
·  Conduct post-campaign analysis to evaluate success and identify improvements.
·  Build and maintain strong relationships within Marketing and Buying teams for aligned campaigns.
·  Make proactive campaign recommendations based on market trends, consumer insights, and business objectives.
·  Manage budgets effectively to ensure cost-efficient activities and maximum ROI.
Our ideal candidate will have:
·  Extensive Experience : Highly experienced in campaign or brand management, ideally in retail or FMCG.
·    Project Management Expertise : Ability to manage multiple projects simultaneously, ensuring timely delivery and quality. Strong organizational skills and attention to detail.
·    Strategic Thinking : Develop and implement marketing plans aligning with business goals. Write briefs and oversee campaign execution.
·    Team Leadership : Lead and motivate teams, fostering a collaborative and positive work environment.
·    Stakeholder Management : Manage relationships with internal/external stakeholders, including marketing, product, digital, and creative teams, and agency partners.
·    Data-Driven Decision Making : Use data and analytics to inform strategies, optimise campaigns, and provide continuous improvement insights. 
·  Process Optimisation : Identify and implement process improvements to enhance efficiency and reduce bottlenecks. 
·  Creative & Strategic Balance : Combine innovative content ideas with data-driven decision-making, supporting creative and strategic activities

About You:

·  Extensive experience working in marketing, either for a marketing agency or in-house or highly experienced within a similar role.
·  Exceptional skills in communication and stakeholder management; not afraid to challenge when necessary.
·  Passionate about understanding and learning about the customer.
·  Excellent skills in writing briefs and presentations.
·  Strong analytical abilities to sift through data and extract key insights and information.
·  Demonstrated track record of managing agency deliveries.
·  Excellent project management skills.
·  Experience managing and leading a team.
·  Highly organised with a natural attention to detail.
·  Excellent presentation skills.
·  Good understanding and experience of managing, delivering, and reporting on marketing campaigns.
·  Strong written and spoken communication skills.
·  Detail-oriented, deadline-driven, and capable of multitasking.
·  Clear communicator.
·  Ability to work independently and part of a wider, growing team
·  Proficient in Microsoft applications.
·  Interest in creativity and innovation.

What you'll get in return:

·  Starting salary £61,985 rising to £80,400
·  Monday to Friday 8am to 4:30pm, with the opportunity of 2 days a week remote working
·  5 weeks’ annual leave plus Bank Holidays
·  In-Office flexi time
·  Full training provided
·  Pension Scheme
·  Private employee medical insurance after 6 months
·  Company sick pay scheme
·  Company maternity, paternity and adoption leave after 1 year
·  Long service rewards
·  Access to MyBenefits, where you can find a wide range of benefits, including our bike to work scheme, shopping and cinema discounts, health cash plan, a FREE will, travel and discounted gym memberships, as well as a host of benefits to support your financial and wellbeing needs
·  Access to a free, 24/7, confidential virtual GP service for all Aldi Colleagues and their children (under the age of 16)

You’ll need to live within 90 minutes of your main working location


Aldi is an equal opportunities employer. We’re committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, providing an environment in which collaboration, respect and fairness are essential. We value diversity and are dedicated to treating all of our colleagues and prospective colleagues fairly and with respect.


If you're looking for a career that gives you more, apply today!