SEO Specialist

Job description

Country: Netherlands
Job Function: Digital

State / Province: Netherlands
Position Type: Full time

City / Location: Amsterdam
Brand: adidas

Relocation:

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

General Purpose

As an Assistant Organic Traffic Generation Manager (SEO) at adidas you support the team of a defined traffic generation practice within Digital and constantly and help drive its evolution. You support in the provision of best-in-class services around your traffic generation discipline. You contribute to the analysis that drives the reach of adidas and contributing to marketing spent optimization.

Key Responsibilities

Scope:
Contribution to specific deliverables or services

Traffic Strategy & Innovation

· Monitor and analyse market trends and competitor activities that will allow to derive conclusions for the growth and optimization of adidas digital activities

Traffic Analysis

· Measure results of traffic generation activities. Utilize a reporting framework to evaluate dimensions such as awareness, engagement and purchasing behaviour.
· Support the optimization of traffic generating channels and the gathering of insights about adidas brand awareness and ecommerce performance.
· Prepare and share your findings with counterparts in the form of channel forecasts, business cases and post mortems.

Collaboration & Consulting

· Be able to explain the impact of traffic on business objectives.
· Work with BUs and markets in the optimization of traffic by using data analysis.
· Work cross-functionally with product domains, Digital and Brand teams to create synergies, address opportunities and drive revenue.

Best Practices & Toolsets

· Utilize best practice toolsets and frameworks that allow continuous optimization of organic and paid media traffic.

“If required” Responsibilities

· Support Global SEO initiatives to drive quality traffic to our .com.
· Support trend analysis in SEO to help define strategy and inform the business.
· Support driving constant improvement and optimization through experiments, keyword research and competitive analysis.
· Collaborate with other teams to ensure SEO is embedded in product launches, campaigns and new website developments.
· Utilize the SEO toolbox at its fullest.
· Collaborate with markets to drive Organic Traffic opportunities.
· Support broadcasting results of SEO initiatives to all relevant stakeholders.

Key Relationships:

· Market SEO teams
· .com UX
· Content Strategy
· Digital Activation
· Creative Services
· SEO vendors
· Traffic Analytics
· Global Brand Management
· Brand Marketing
· Digital Analytics
· UX
· Global Retail/DTC Partners
· Regional eCom teams

Requirements

Education & Professional Experience

· University degree in the field of Business or equivalent
· 2+ years of experience in SEO, in-house or at a leading traffic agency.
· Basic experience with digital marketing in a brand environment
· Experience in eCommerce environment

Soft-Skills

· Good communication & skills, comfortable presenting in person and remotely
· Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
· Creative and energetic team player who has a passion for traffic generation and SEO

Hard-Skills

· Solid experience with traffic analytics tools
· Solid experience with reporting tools
· Good project management skills
· Fluent English, both verbally and written