Specialist Trade Marketing - WHS

Job description

Country: Saudi Arabia
Job Function: Marketing & Communications

State / Province: Al Riyadh
Position Type: Full time

City / Location: Riyadh
Brand: adidas

Relocation:

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose & Overall Relevance for the Organization:

Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Key Accounts Sales Team.

Key Responsibilities:

· Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global Brand Activation strategy.
· Ensure the global toolboxes delivers against the Country's trade marketing needs.
· Inform Omni-Channel line manager on any additional country specific trade marketing needs, obtain approval; create and execute the initiatives in line with brand guidelines.
· Brief Omni-Channel line manager and execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.
· Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation and Sales team.
· Ensure all space management solutions are partnered with the best point-of-sale executions with regular updates.
· Prepare the requested report on the implementation of all trade marketing initiatives to the agreed account marketing plan.
· Provide input on global toolkit performance to pursue further improvement with the Omni-Channel line manager.
· In each facet and through all channels, assist in developing and execute consumer activation activity against targeted categories / concepts across all channels and platforms (including CRM & DPC & Social Media content).
· Coordinate the field agents and provide regular reports on their activity to with the Omni-Channel line manager.
· Share the localized go-to-market strategy with channels in sell-in stage and manage executional excellence to maximize sell-out.
· Support the agreed promotional plan that will drive consumer traffic and conversion at the point-of-sale.
· Provide stores with comprehensive campaign plans in alignment with brand strategy.
· Forecast the budget required, based on the agreed pre-season go to market strategy.
· Ensure on-budget activity and management of all documents relates as per internal audit policies.
· Monitor budget expenses and ensure alignment with sales team / finance / line manager.

Key Relationships:

· EM Hub: South Africa
· Regional: GCC
· Brand Activation Marketing, VM, Retail Operations, Finance, Sales Team, BU’s, Suppliers, Agencies and Legal

Knowledge, Skills and Abilities :

· Experience in trade or sales and marketing, sport or fashion industry
· Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
· Detail oriented, organized and dynamic
· Good communication skills
· Knowledge of InDesign, Photoshop and Illustrator skills a plus
· Exposure to budget management

Requisite Education and Experience / Minimum Qualifications:

· University degree in business or equivalent professional experience, ideally in Sales and /or Marketing
· Over 3 years of sales and /or marketing experience
· Fluent in Arabic & English