Marketing Campaign Specialsit

Job description

  Location
Reigate, Surrey
·  Salary
£40,000.00/Year
·  Category
Marketing & Advertising - Marketing & Advertising
·  Job type
Contractor
·  Industry
Marketing and Advertising
·  External Reference
SCEE

The primary purpose of this role is the management and delivery of agreed customer marketing campaigns aimed at creating incremental value for customers. This includes delivering co-ordinated marketing activity, and ensuring my client maximise all opportunities at key customer touchpoints across all products and brands.

THE ROLE:

*Day to day management of the agreed monthly campaign budgets including forecasting, raising of POs, receipting and invoicing.
*Creation of marketing plans and forecasts.
*Campaign management and delivery of agreed campaigns to deliver maximum customer response at the lowest cost.
*Creation of compelling customer propositions and creative execution.
*Reporting on campaign results and insights.
*Strong understanding of regulatory requirements and media approvals process.
*Management of a wide range of stakeholders both within marketing and across the organisation.
*Delivering the cross-sell/ up-sell/ retention strategy through the implementation of agreed campaigns across a range of channels (email, DM, Ops/outbound, digital touchpoints)
*Ensure all comms provide information in a clear and jargon-free way; address customer needs; are compliant and maximise marketing opportunities where appropriate
*Brief email, DM, and outbound data requirements to the Business Insight Team identifying the best prospects to target
*Working with the in house creative team, develop the creative needed for campaign activities.
*Work with the Digital team to create and maintain email library. Ensure effective and timely implementation of email campaigns and develop a roadmap and execute tests to increase engagement and quote take up.
*Collate, monitor and report the campaign results for cross and up-sell activities to ensure that campaigns are optimised and learnings taken on board for future activities.

SKILLS & EXPERIENCE REQUIRED:

*Previous direct marketing experience working across a range of channels is essential.
*Educated to degree standard and/or a recognised marketing qualification would be advantageous.
*A strong interest in customer marketing, and deriving value from existing customer base.
*Good business awareness, demonstrating an understanding of the importance of achieving efficient return on investment.
*Good organisational and planning skills are necessary with an attention to detail.
*A strong interest in numbers and analysing and interrogating why results have performed positively or negatively.
*Experience of using Salesforce platform Market Cloud would be beneficial.

Please speak to Sophie Cload on 01737222536 for more information
Adecco is acting as an Employment Business in relation to this vacancy. The Adecco Group UK & Ireland is an Equal Opportunities Employer.