Marketing & Communications Executive

Job description

Company Description

Sofitel Singapore City Centre, an iconic hotel which opens in October 2017 will form part of a mixed-use development at Tanjong Pagar Centre, a multi-billion dollar development, which will become Singapore’s tallest building at 290 meters set around landscaped parkland and direct MRT station access.

The 223-room Sofitel Singapore City Centre will offer chic designed rooms, 4 Food and Beverage options, a ballroom, and several meeting rooms, fitness and pool facilities.

Job Description

·  Manage all hotel digital marketing channels including producing content for social media, as well as developing and maintaining an e-marketing calendar for promotional purposes.
·  Undertake the production of hotel and promotional collaterals including, but not limited to, posters, flyers, digital signage and brochures.
·  Liaise with various agencies on the production of collaterals, advertising and online materials.
·  Manage all paid media expenditure from creative to production to appearance and post-campaign assessment.
·  In charge of all areas of design activities from conceptualization to production of marketing promotions in the areas of F&B, rooms, meetings, weddings, catering collaterals, marketing and promotional materials and show case displays.
·  Coordinate hotel advertisements, barter deals and sponsorships.
·  Organise and oversee the hotel’s photoshoots and filming requests.
·  Monitor media mentions and maintaining a library of hotel clippings.
·  Conduct media site inspection and hotel tours.
·  Researching and analysing competitors and competitor activity, identifying new opportunities.
·  Work closely with Corporate Office to ensure consistent application of brand guidelines for all marketing communications collaterals, hotel amenities, signage, etc.
·  Actively solicit opportunities with media and corporate partners with similar target audiences to develop mutually beneficial promotional opportunities.
·  Manage and develop the hotels’ online reputation including microsite, brand website, third party content and online partnership platforms.
·  Manage the hotels’ media databases and communicate regularly regarding promotions and events.
·  Assist with the creation and implementation of all hotel and F&B promotional plans.

Qualifications

·  Bachelor's degree or equivalent in marketing, mass communication, communications, public relations.
·  Experience in digital marketing, marketing communications, public relations, social media marketing or communications in a 5-star luxury environment advantageous.
·  Projects professional image at all times through personal presentation and interpersonal skills.
·  Initiates contact and establishes rapport easily.
·  Strong conceptual abilities. Creative and able to turn work around quickly to meet deadlines.
·  Has the ability and willingness to undertake further development.
·  Exceptional people and communication skills.
·  High level of attention to detail.
·  Good organisational and time management skills.
·  Excellent command of written and spoken English.