Senior Manager, F&B Marketing

Job description

Company Description

HOTEL OVERVIEW

Strategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa.

ABOUT OUR COMPANY

At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.

Job Description

COMMUNICATIONS & MEDIA PLAN 

·  Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams 
·  Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels   
·  Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets 
·  Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention centre, dining outlets, and spa, ensuring it resonates with our target audience.
·  Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue 
·  Source and collaborate with relevant partners and suppliers to create unique guest experiences and events

CAMPAIGN & EVENT MANAGEMENT

·  Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
·  Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes 
·  Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
·  Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies

MARKET RESEARCH & ANALYSIS

·  Conduct market research to identify consumer preferences, market trends, and competitive landscapes
·  Analyse data from various platforms to provide informed proposal to meet commercial and business goals 
·  Review competitors to create in-depth communications strategies to promote all products and service

PARTNER & INDUSTRY ENGAGEMENT

·  Proactively initiate partnerships drive business synergy and reduce costs
·  Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations 
·  Seek relevant brands for co-branded guest experiences

BUDGETING

·  Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy 
·  Responsible to gathering scope and costs for budgeted items related to marketing communications 
·  Manage and allocate the communications budget effectively to achieve desired results and a strong return on investmentPlan and prepare for annual budget submission and presentation 

OTHERS

·  Comply with hotel and department policies and procedures at all times 
·  Assist with any other Sales & Marketing projects as requested 
·  To carry out other duties as and when assigned by the Management of the Hotel

Qualifications

·  A minimum of 8 years of marketing, public relations or media experience
·  Familiar with the hospitality dynamics in Singapore and the region
·  Strong knowledge of marketing and communications principles and upcoming trends
·  Passion for hospitality industry and is constantly seeking to be ahead of the curve, coming up with new innovative ways to drive revenue 
·  Strong network with key brands such as Forbes, Conde Nast, Travel +Leisure, Michelin Guide will be a major advantage