Cluster Digital Executive

Job description

Company Description

Pullman Dubai JLT, Novotel & Ibis Gate Abu Dhabi Hotels

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

Graphic Designing for Social Media and Collaterals

Create visually appealing and engaging graphics for social media platforms.

Design brochures, flyers, banners, and other promotional materials for in-house use.

Social Media Management

Oversee social media accounts for the hotels and outlets, ensuring consistent and engaging content.

Assist in developing and maintaining a content calendar to schedule regular posts across all social media platforms.

Identify and engage with relevant influencers to promote the hotel and its services.

Content Creation

Work closely with the Cluster Assistant Digital Manager and photographers to create high-quality content.

Produce a variety of content types including images, videos, and written posts tailored to different platforms.

Monthly Reporting and Analytics

Extract and analyze social media reports to assess the performance of campaigns and posts.

Compile monthly reports detailing key metrics and insights to inform future strategies.

Competitor Analysis

Conduct regular competitor analysis to stay informed about industry trends and competitors' strategies.

Provide insights and recommendations based on competitor activities to enhance our marketing efforts.

Email Marketing

Design and send monthly email newsletters using the in-house email marketing tool.

Budget Planning and Management

Assist in planning the digital marketing budget to ensure efficient allocation of resources.

Track monthly expenses across various platforms to ensure budget adherence and optimize spending.

Social Media Marketing Strategies

Assist in developing and implementing social media marketing strategies to increase brand awareness and engagement.

Help in executing marketing campaigns across various social media platforms.

Website Management

Regularly update the hotels; websites with current promotions, events, and relevant information.

Qualifications

Diploma or degree in hospitality, marketing or business management
Preferably has 1 or 2 years' experience in the same field
Knowledge of the hospitality sector
Computer literate: desktop applications, internet , power point, photoshop & illustrator 
Fluent in English. Arabic speaker would be a plus.