SEO Strategist

Job description

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture and make delivering innovative work part of your extraordinary career.

Boomerang brings digital transformation to the life sciences industry through insight-backed creative solutions that enhance engagement with key target audiences and a focus on delivering measurable business value for our clients. Boomerang, as of December 2015, is now part of Accenture Interactive.

SEO Strategist

Boomerang's SEO Strategist will be responsible for the creation, implementation, and management of SEO efforts across the portfolio of accounts. Responsibilities include but not limited to audits, content creation, meta tag implementation, schema markup and tag management.

The role will report into the SEO Lead and be part of the Digital Marketing team. Will also have interactions with Account and Project Management teams both locally and globally. The role is in NYC or Northern New Jersey and focused on Life Sciences accounts.

Responsibilities

• Manage and implement scheduled technical audits across clients' portfolio sites within Life Science vertical

• Oversee planning and execution of SEO initiatives, providing guidance on headlines, keyword usage, meta tags, URL structure, and keyword research & analysis.

• Manage expectations with internal/external teams to ensure project deliverables are met within timelines, including ad hoc requests

• Provide insights and recommendations on the performance/effectiveness of SEO tactics and KPIs – including keyword rankings, traffic, and ROI

• Assist in data management, tag implementation/management, and reporting as needed

Desired profile

Qualifications :

Basic Qualifications

• A minimum of 2 years' tactical experience in Search Engine Optimization to include:

• Technical SEO (Site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, etc.),

• On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.),

• Strong knowledge of Google Analytics, Google Search Console & Bing Webmaster Tools, and various Keyword Research tools.

• Experience working in HTML, CSS and code structure

• Proficient in Microsoft Excel/Google Sheets, with an understanding of Google Data Studio and Google Tag Manager

• Ability to present technical concepts to non-technical teams (internally and externally)

Preferred Qualifications

• Agency experience

• Experience working cross channel with Paid Search or Display.

• Coding; HTML, JavaScript, CSS

• Conductor, Brightedge, Search Metrics or any enterprise level SEO platform

Professional Qualifications

• Ability to self multi-task and prioritize

• Aptitude to think strategically and act tactically

• Strong written & verbal communication skills

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.