Regional Marketing Manager (METAP & CIS)

Job description

JOB DESCRIPTION:

Regional Marketing Manager (METAP & CIS)

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

·  Career development with an international company where you can grow the career you dream of.
·  A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
·  A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position will be based Türkiye or METAP & CIS countries in the Established Pharmaceuticals Division that we are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

As the Regional Marketing Manager METAP & CIS you will be reporting to Marketing Director METAP & CIS, work closely with the affiliate marketing teams and partner with the global EPD marketing team.

What You’ll Do

Scope of the Role

·  To review and support the METAP & CIS region’s strategic business plans for the group of products (Brands, BGX, Gx and OTC/OTx) and to support METAP & CIS region’s sales and share growth for the group of products with a focus on current as well as the product portfolio of new launches.
·  Provide support to affiliate to assure the commercial success of assigned brands/TA
·  Ensure METAP & CIS EPD builds and enhances a Marketing led mindset with insights, patients and customers at the core of everything delivered.
·  Develop project and marketing plans supporting new product introductions from both internal and external resources.
·  Success in the role will take into account the delivery of sales against Plan numbers, utilisation of the promotional support budget and improved market share of brands across TAs.    

                       

Core Job Responsibilities:

·  Design, manage, and support marketing insights-driven brand plans for METAP & CIS EPD with the involvement as appropriate of all key stakeholders. The plans should identify future trends and address all key issues, CSFs, and execution steps.
·  Work cross-functionally across METAP & CIS in executing the annual and long-term marketing plan.
·  Ensure Affiliate Marketing plans are reviewed, challenged, and executed well.
·  Design, plan and organize execution of key regional marketing programs for the brands and TAs of accountability.
·  Create mechanisms to monitor and assess the execution of marketing programs. Adapt plans and tactics accordingly.
·  Leverage market insight and market research programs for key brands to answer key questions posed by the brand to deliver on unmet needs.
·  Ensure capability building across the region in launching new BGx and marketing BGx
·  Collaborate with the sales team and reinforce portfolio selling and category management. 
·  Reinforce best practices sharing across affiliates.
·  Represent METAP & CIS in Divisional/Global Marketing forums.

Accountability

·  Sales plan of the brands and or TA being managed
·  Grow market share of the brands/TA
·  Timely execution of the strategic brand plans for the key regional products/affiliates (portfolio, sales forecast, positioning, messaging, budget, and resource allocation)
·  Drive and timely execute regional marketing programs such as congresses, KOL interactions and others to realize the business objectives and LRP
·  Understand the local market reality/needs, challenge, and support METAP affiliates on their local strategy, tactics, and implementation plans
·  Monitor the evolution of the environment and assess its potential future impact on the business model and forecast
·  Identify unmet market needs for the assigned group of brands/TA in the portfolio
·  Co-lead in collaboration with the Launch Excellence Manager, the NPIs for the respective Tas
·  Create a working environment in which all internal stakeholders share common objectives and are motivated to excel in execution
·  Promote innovation and continuous improvement within marketing
·  Participate in the selection, rotation, and promotion process of affiliate marketing team members
·  Define, propose, and implement objectives, policies, procedures, and best practices
·  Support the definition of objectives for, supervise, motivate, coach, and evaluate (PEx) the members of the affiliate marketing team members

Required Qualifications

·  Business degree with MBA strongly preferred
·  +8 years of pharmaceutical marketing experience
·  Regional experience is an asset
·  Local experience in METAP & CIS with preferably at least 1 year experience in sales on top of marketing 
·  Knowledge of METAP & CIS pharmaceutical market
·  Experience in respiratory, CNS and vaccine TA is a plus
·  Fluency in English
·  Willing to travel approx. 30%

Preferred Qualifications

·  Excellent relationship development and management skills to build both internal and external relationships.
·  Digital knowledge and understanding of how to communicate in multi-channel environment
·  Excellent interpersonal skills, negotiation and influencing skills.
·  Problem solving attitude; flexible, change embracing and agile.
·  Cultural awareness and cross-country sensitivity
·  Ability to predict future trends.
·  Attitude of perseverance/ Winning mentality
·  Analytical thinking
·  Mix of strategic ability, yet also at times hands-on.
·  Highly energetic and inspirational.

Apply Now

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

     

The base pay for this position is
N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Sales Force

     

DIVISION:

EPD Established Pharma

        

LOCATION:

Turkey > Istanbul : Saray Mah Dr Adnan Buyukdeniz Cd Umraniye

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable