Marketing Automation Campaign Specialist ∞

Job description

Description du poste

3M is seeking a Marketing Automation Campaign Specialist for Health Information Systems Division l ocated in Murray, UT. At 3M, you can apply your talent in bold ways that matter.  Here, you go.

3M Health Information Systems (HIS) is the world leader for innovating the language of health and delivers comprehensive software and consulting services. Working at 3M Health Information Systems you will be helping with today’s challenges while preparing for tomorrow’s. Transforming health care from a system that treats disease, to a system that improves health and wellness begins with accurate health information and payment. From improving the efficiency of medical records coding to outlining success in value-based care and healthcare analytics. All while working with the best and the brightest to advance more than your own career, you are working to advance the entire world. 

Job Summary :

The person hired for the position of Marketing Automation Campaign Specialist will have a strong understanding of customer experience and email marketing best practices to lead digital campaigns with business leaders and digital marketing team members. This role is a part of the Marketing Center team within the Health Care business and be responsible for supporting the Health Information systems Division. In this role you will be working to integrate marketing automation into our digital experiences. Working hand in hand with the business digital experience leaders and marketers you will collaborate on campaign architecture and then be charged with implementation of emails, landing pages and forms. Additional responsibilities include working at the tactical level to develop campaigns, execute test plans, ensure deliverability and provide performance metrics.

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

Primary Responsibilities include but are not limited to the following:

·  Collect digital content assets that align to a campaign brief and create emails, landing pages and embedded forms to be utilized in the campaign
·  Build campaign architecture/flow that aligns with the goals and objectives of the campaign architecture that was developed with the business digital experience leader
·  Develop controls on all data inputs and outputs to drive data cleanliness
·  Leverage data and testing tools to optimize and improve email and landing page metrics
·  Track and report out performance of marketing assets and tie their activity to relevant sales campaigns
·  Serve as a subject matter expert on marketing automation best practices
·  Accountable for customer data capture that is pulled into the marketing automation system and pushes to our CRM
·  Responsible for representing 3M consistently by following brand standards and adhering to digital best practices
·  Actively participates in relevant corporate programs/initiatives, complies with professional and quality standards complies with corporate policies and procedures, and acts in a manner consistent with 3M’s values and ethical standards.

Basic Qualifications:

·  Possess a Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution
·  Minimum of three (3+) years of marketing automation, email and web marketing experience in a private, public, government or military environment

Preferred Qualifications:

·  Recent and relevant experience with marketing automation software such as, but not limited to Eloqua, Pardot and or Marketo
·  Recent and relevant experience with CRM software such as Salesforce.com or Microsoft Dynamics
·  Superior Oral and written communication skills with an innate attention to detail
·  Ability to present ideas to various levels of an organization to explain and gain support for initiatives
·  Proven experience finding creative ways to do more with less and a track record of staying on budget and on schedule
·  Ability to easily transition from high level strategic thinking to creative and detailed execution
·  Proven experience working with Oracle Eloqua and Salesforce.com
·  Experience in B2B and distribution
·  Customer journey mapping and marketing system utilization experience
·  Industry Marketing Automation knowledge and best practices
·  Well versed in digital lead to revenue management and practices.

Location: Murray, UT

Travel: May include up to 15% domestic

Relocation: Is not authorized

Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Diverse & Inclusive 3M

3M is a place where you can collaborate with other curious, creative people. Where your diverse talents, inclusiveness, initiative, and leadership are valued. Where you’ll find challenging opportunities that make your career exciting and rewarding. With a diversity of people, global locations, technologies, and products, 3M is a place to grow and be rewarded for excellence